LinkedIn personal branding: Matanho ekubudirira kwehunyanzvi

Muzera ranhasi redhijitari, kumira kunze kwehunyanzvi kunopfuura kudikanwa — izano. Ndipo pane LinkedIn, yako dhijitari CV uye network powerhouse, nhanho mukati. Iyi haisi imwe yesocial platform; ndiyo kiyi yekuvhura yako basa rinogona kuita nekugadzirira brand yemunhu isingango kwezva chete asi inokwezva nekukupwisa. Uri kuvhima basa rako rezviroto kana kutsvaga kuzvimisa semutungamiri weindasitiri? Kunzwisisa hunyanzvi hweLinkedIn branding inhanho yako yekutanga yekubudirira.

Mugwaro iri, tinonyura mukati memaitiro anoshandura yako LinkedIn profile kubva kune yakajairwa kuenda kune yakasarudzika. Iwe unozodzidza kukwenenzvera chese chikamu cheprofile yako, kubva kumusoro-inotenderedza musoro kusvika kune inosanganisirwa yezvinyorwa zvinoratidza hunyanzvi hwako. Uyezve, isu tichavhara maitiro ekunyatso network uye kushandisa LinkedIn's akapfuma analytics uye epamberi maficha kuti urambe uchichinja uye kubudirira mubasa rako.

Pinda mukati kuti uite kuti yako LinkedIn profile ikushandire, ichiita kuti mikana iuye ichigogodza pamusuwo wako!

Nei LinkedIn yakamira pachezvako branding

ne LinkedIn kushanda sepuratifomu yakakosha yekuonekwa kwehunyanzvi, zvakakosha kuti usiyanise chimiro chako nehunyanzvi hwekuita branding. Kusiyana nemamwe mapuratifomu emagariro anosanganisa anecdotes emunhu nehunyanzvi zvemukati, LinkedIn inomira setiweki yakatsaurirwa yekusimudzira basa uye nehunyanzvi branding. Pano, izvo zvaunogadzira, zvinongedzo zvaunovaka, uye kudyidzana kwaunoita mune zvese zvinobatsira kune yakasarudzika nyanzvi yakagadzirirwa kubata ziso revanopinza basa, vatungamiriri veindasitiri, uye vezera zvakafanana.

Kugadzira yako LinkedIn chitupa kunosanganisira akati wandei akakosha zvinhu:

• Yakagadzirirwa mifananidzo. Ita shuwa kuti pikicha yako yepikicha uye banner zvinoburitsa yako tarisiro yehunyanzvi. Kunyangwe iwe uri mugadziri wekugadzira, tekinoroji, kana mutungamiriri webhizinesi, zviratidziro zvako zvinofanirwa kuratidzira kunaka kwaunounza kumunda wako.
• Musoro wenyaya uye pfupiso. Shandisa musoro wako kuti uratidze hunyanzvi hwako uye pfupiso yako kuti utaure nyaya inounza nzira yako yebasa kuhupenyu, uchitarisa pane yako yakasarudzika ruzivo uye budiriro.
• Kuratidza ruzivo rwakadzama. Chiitiko chega chega chakanyorwa chinofanirwa kuratidza budiriro yakakosha uye hunyanzvi chaihwo hwakakonzera kumhedzisiro yako, zvichiratidza maitiro ako mumabasa apfuura.
• Dynamic engagement strategy. Kupfuura kutumira zvigadziriso zvenguva dzose, zvine hungwaru kuita zvemukati zvinoenderana nezvinangwa zvebasa rako. Comment pamusoro, govera, uye kurukura zvinyorwa kuti uzviise iwe semutungamiri wepfungwa munharaunda yako.

Nekubatanidza zvinhu izvi muchirongwa chako cheLinkedIn, iwe unogadzira chimiro chakasimba chinoita zvinopfuura kuratidza nhoroondo yako-inobata zvine chekuita netiweki yako uye inokwezva iyo chaiyo nyanzvi mikana. Muzvikamu zvinotevera, isu tichaongorora maitiro anoshanda uye matipi ekukubatsira iwe nemazvo kuita chimwe nechimwe chezvinhu izvi zvakakosha, kuve nechokwadi chekuvapo kwako LinkedIn kunomanikidza uye kune simba.

Mazano anoshanda eiyo inoshanda LinkedIn branding

Zvino zvata simbisa kukosha kwekuzivikanwa kweLinkedIn, ngatinyure mumatanho anoshanda aungatora kukwidziridza brand yako. LinkedIn inopa puratifomu yakakosha yekuwedzera kuoneka kwako uye kugadzira hukama nevatambi vakakosha mumaindasitiri.

Kugadzirisa yako LinkedIn profile

Wedzera kukanganisa kweprofile yako nemaitiro aya:

• Profile picture. Sarudza mufananidzo wakajeka, wehunyanzvi umo chiso chako chinonyatso kuoneka - iyi ndiyo yekutanga maonero ako. Dzivisa mifananidzo yemazuva ese kana yeboka. Shandisa yakasimba, isina kwayakarerekera kumashure isingakanganise chiso chako. Kuti uwedzere kubatana kwemhando, funga kushandisa ruvara rwemashure rinoenderana nelogo yekambani yako. Semuenzaniso, mugadziri wezvivakwa anogona kushandisa nyanzvi yemusoro ine purani kumashure, ichiratidza zvine hungwaru basa ravo. Semuenzaniso wekushandiswa kwemavara kunoshanda, tarisa iyi LinkedIn profile uko yepepuru kumashure inoenderana nerudzi rwerudzi rwePersona Cognita, inovandudza kuzivikanwa kwehunyanzvi.
• Musoro. Ichi chinhu chakakosha cheprofile yako. Kupfuura zita rako rebasa chete, musoro wako unofanirwa kuburitsa pachena hunyanzvi hwako uye kukosha kwakasiyana. Sanganisira hunyanzvi hwakakosha kana zvirevo, senge "Digital Marketing Nyanzvi | SEO & Content Strategy Nyanzvi. " Semuenzaniso, "Senior Graphic Designer | Brand Development & Visual Storytelling Nyanzvi ”inonyatso ratidza hunyanzvi.
• Chiitiko chikamu. Usangonyora mazita emabasa; tsanangura mabasa ako uye zvawakagona zvakadzama. Simbisa zvabuda uye shandisa quantifiable metrics kuratidza maitiro ako, semuenzaniso, "Kutungamira timu yakatanga kushambadzira kwakabudirira, kuwedzera mari yekambani ne20% mukati memwedzi mitanhatu."
• Keywords uye unyanzvi. Shandisa mazwi akakosha anoenderana neindasitiri kuti uvandudze kutsvaga uye kukwezva kweprofile yako. Batanidza musanganiswa wehunyanzvi uye hunyanzvi hunyanzvi kuti uratidze yakanyatso kutenderera nyanzvi mufananidzo. Semuenzaniso, mazwi akadai se "JavaScript", "cloud computing", uye "hutungamiri hwechikwata" anoratidza hunyanzvi hwako hwehunyanzvi uye kugona kwako muzvirongwa zvechikwata.

Yakavandudzwa maficha

• Musiki mode. Shandisa chimiro ichi kuti uzviratidze semutungamiri wepfungwa. Gara uchigovana zviziviso uye zvigadziriso kuti ubatanidze network yako uye kukwezva mitsva yekubatanidza.
• Dudziro yemashoko. Gadzira izwi rekodhi rezita rako kuti ubatsire vamwe kuritaura nemazvo, uchinatsiridza kubata kwako pachako kweprofile yako.
• Nyaya yebutiro. Wedzera sumo yevhidhiyo kuprofile yako yeLinkedIn kuti iite kuti inakidze uye iite munhu. Izvi zvinogona kuwedzera zvakanyanya kubatanidzwa uye kusiya isingakanganwike fungidziro kune vaenzi veprofile.

Kubatanidza zvinhu zvinoonekwa

Zvinoonekwa zvinovandudza kukwezva kweprofile yako:

• Professional banner. Sarudza bhena rinoratidza hunhu hwako kana hunhu hweindasitiri yako. Ichi chiratidziro chinofanira kutaurira tarisiro yako yehunyanzvi kana kukosha kwakakosha, kuwedzera kucherechedzwa uye hunyanzvi hwekuita.
• Vhidhiyo yakapfuma. Pfumisa chikamu chako chechiitiko nezvinhu zvemultimedia semavhidhiyo, mharidzo, uye mifananidzo yebasa rako. Izvi zvinobatsira kuratidza mabatiro uye mhumhu yehunyanzvi hwako hwekuita zvakajeka.
• Kuenderana mune zvinoonekwa. Ita shuwa kuti zvese zvinoonekwa zvinoteedzera maitiro akabatana anovandudza yako nyanzvi brand.

Nekushandisa aya matipi uye nekuramba uchinatsa chimiro chako, iwe unozogadzira LinkedIn kuvapo iyo inopa rwendo rwako rwehunyanzvi uye inobata vateereri vako vaunoda, ichigadzira nzira yemikana mitsva nekubatana. Gara wakatarisa apo isu tinosimudzira LinkedIn's nharaunda maficha ekuvandudza kudyidzana uye kuoneka muzvikamu zvinotevera.

Nzira yekukurukurirana ye LinkedIn personal branding

Mushure mekugadzirisa yako LinkedIn mbiri kuti inyatso ratidza rwendo rwako rwehunyanzvi, kuita zvine simba mukati meLinkedIn nharaunda inova yakakosha. Ichi chikamu chinonongedza mazano ekuvandudza kudyidzana uye kuoneka-zvinhu zvakakosha zvekuwedzera network yako yehunyanzvi nemikana.

Kugadzira uye kubatanidza network yako

Shandisa iyo yakadzama yezviitiko zvikamu uye inobata maziso misoro yeprofile yako kuti ubatane nevaunoshanda navo vekare uye nevamwe muindasitiri yako. Ita ive tsika yekutevera makambani nevatungamiriri veindasitiri kuti vagare vachiziva nezvemaitiro uye kujoina nhaurirano pane zvavanotumira. Semuenzaniso, nyanzvi yekushambadzira inogona kutaura pamusoro peazvino dhijitari ekushambadzira maitiro anokurukurwa nemutungamiri wepfungwa, achigovana ruzivo kubva kune yavo ruzivo sezvakacherechedzwa munhoroondo yavo. Iyi nzira haingokwidzi kuoneka kwako chete asi zvakare inokubatsira kuti urambe uchibatikana nezvazvino mumunda wako.

Kutumira zano

Gara uchigovera zvepakutanga uye zviziviso zvinotaridza ruzivo rwako rwehunyanzvi, senge nyaya dzenyaya kana tsananguro yemapurojekiti awakatonga. Izvi zvinofanirwa kuratidza hunyanzvi hwawakanyora muprofile yako. Zvakare, govana zvigadziriso zvinopemberera zvawakawana wega uye kukura kwebasa. Semuenzaniso, tumira nezve purojekiti yawakashandisa cloud computing kugadzirisa dambudziko rebhizinesi, uchibatanidza izvi zvakananga kune hunyanzvi hwakakodzera pane yako mbiri.

Kudyidzana netiweki yako

Active engagement inodarika kutumira. Pindura kune zvaunotumira uye ubatane nezvirimo zvaunogoverwa nekubatana kwako. Izvi zvinogadzira nzira mbiri dzekutaurirana kwausingangoonekwe sesosi yeruzivo asiwo semutori anoshingaira munetiweki yako.

Zvemukati zvemukati

Kugovera nhau dzeindasitiri uye zvirimo kubva kune vamwe zvinobatsira, asi kutumira ako ega mazano uye matipi ehunyanzvi anogona kuvandudza zvakanyanya kukosha kweprofile yako. Izvi zvinofanirwa kuratidza yako yakasarudzika hunyanzvi maitiro uye hunhu, ichipa maonero matsva anokusiyanisa nevamwe. Semuenzaniso, unogona kutumira vhidhiyo pfupi kana kunyora nezve mhinduro yekugadzira kune yakajairika dambudziko muindasitiri yako, uchiratidza kugona kwako kugadzirisa matambudziko.

Kutora chikamu mune LinkedIn mhinduro uye kuburitsa zvinyorwa

Bata neiyo LinkedIn nharaunda nekutora chikamu mu LinkedIn mhinduro uye kunyora zvinyorwa. Kugara kutora chikamu hakungoratidzi hunyanzvi hwako chete asiwo kunobatsira kuvaka hukama hwakadzama nenyanzvi dzinofarira basa rako. Kutsikisa zvinyorwa zvakananga paLinkedIn kuti ugovane ruzivo rwako neruzivo zvakanyanya kunogona kuwedzera mukurumbira wako wehunyanzvi uye kuwedzera network yako.

Kudyidzana kuburikidza nezviri mukati

Ramba uine tsika yekutaura nezvezvaunotumira uye nhaurirano dzaunofarira. Temera kubatsira kwevamwe uye upe mhinduro dzine musoro. Kudyidzana uku kunosimudzira hukama hwakasimba uye kunogona kushandura vateveri vemazuva ese kuita vanobatana vakasimba.

Strategic networking matekiniki

Kushanda network paLinkedIn hakusi kwekungowedzera rondedzero yako yekuonana - ndeyekubatanidza zvine hungwaru. Tarisa pakuvaka hukama nevanhu vanoenderana nezvinangwa zvebasa rako uye vanogona kukanganisa kukura kwako kwehunyanzvi. Bata mumapoka uye nhaurirano dzinoenderana nemunda wako kuti uwedzere kuoneka kwako uye uzvimise iwe semutungamiri wepfungwa.

Kushandisa LinkedIn analytics

Muchikamu chino chechirongwa chako cheLinkedIn, zvinobatsira kutanga kufunga kuti analytics inogona sei kuzivisa nekusimudzira kuedza kwako kubatanidzwa. Shandisa zvakakosha LinkedIn analytics kuti uongorore muchidimbu kushanda kwezviri mukati mako nekudyidzana. Iyi yekutanga ongororo inozoona kuti ndeapi marudzi ezvinyorwa anogadzira zvakanyanya kufarira uye kuita pakati pevateereri vako. Kunzwisisa maitiro aya kwakakosha pakuronga nzira dzekutaura dzinoshanda. Mamwe mazano akadzama uye nzwisiso yakadzama pamusoro pekushandisa LinkedIn Analytics kuti unyatso kukwenenzvera chimiro chako uye zviitiko zvichaongororwa zvakadzama muchikamu chakatsaurirwa gare gare mugwaro rino.

Strategic networking matekiniki

Mushure mekugonesa maProfiles ako eLinkedIn uye nekuita basa mukati menharaunda, yave nguva yekubatanidza idzi gadziriso kuitira hunyanzvi uye hune chinangwa network. Ichi chikamu chinochinja chekutarisa kubva pakubatanidzwa kwese kuenda kune kunyanya kuvaka uye kusimudzira network inotsigira zvakananga zvishuwo zvako zvehunyanzvi, nehurongwa hwekubatana nevanhu vakakosha uye mapoka anogona kukanganisa zvakanyanya gwara rako rebasa.

Sarudzo dzekubatanidza

• Isa pfungwa dzako pakukoshera. Batanidza nevanhu vanonyatsoenderana neindasitiri yako uye zvishuwo zvebasa, sevezera rako, varairidzi, vatungamiriri veindasitiri, uye vanotora basa.
• Kuziva nhengo dzine simba. Shandisa LinkedIn's yekutsvaga uye kusefa maturusi kuti uwane akakosha manhamba mukati mechikamu chako uye uite nezvavari.
• Maitiro ekubatanidza. Seta maitiro chaiwo ekugadzira zvinongedzo kuti uwedzere hunyanzvi hwako trajectory.

Engagement strategy

• Kudyidzana zvine mufungo. Tsinhira nenzwisiso inoratidza kunzwisisa kwako, kukudziridza hukama hune revo.
• Kutora chikamu mumapoka. Zvipinze iwe mune akakodzera LinkedIn mapoka kuti ugare uchiziva nezvemaindasitiri maitiro uye ugadzire hutungamiriri hwekufunga.
• Nhanganyaya nekutumira. Gara uchivandudza chimiro chako uye pindirana nenyowani uye iripo zvinongedzo kuburikidza nemameseji, migove, kana mameseji emunhu.

Content strategy uye analytics

• Content kugoverana routine. Gadzira karenda yemukati kuronga zvinyorwa zvinoenderana nezvido zveindasitiri. Vavarira 1-2 zvinyorwa pasvondo uchishandisa njere kubva kuLinkedIn analytics kugadzirisa zvirimo kune zvinofarirwa nevateereri.
• Yakakwana yekutumira nguva. Ongorora kana zvawatumira zvagamuchira zvakanyanya kubatanidzwa kuti uwedzere kuoneka.

Zvidzidzo zvenyaya uye mienzaniso

• Success nyaya. Goverana zvidzidzo zvipfupi zvinoratidza mabhenefiti ehurongwa hwekushamwaridzana, sevashandisi vakawedzera network yavo uye vakawana mikana yebasa kuburikidza nekuita kwakanangwa.
• Indasitiri-chaiyo kukanganisa. Ipa mienzaniso kubva kwakasiyana siyana kuratidza kuti akarongedzerwa nzira dzetiweki dzinogona kutungamira sei mukubudirira.

Nekubatanidza mazano aya, unoshandura kuvepo kwako kweLinkedIn kuita chishandiso chine simba chekusimudzira hukama hwehunyanzvi uye kusimudzira basa rako.

Kushandisa LinkedIn analytics

Nepo zvikamu zvekutanga zvakaunza kukosha kweanalytics mukugadzira yako LinkedIn zano, chikamu ichi chinoongorora zvakadzama kuti ungashandise sei zvine simba chishandiso ichi. Dzidza kuwana yakadzama analytics, kududzira data, uye kushandisa ruzivo kuti unyatso-tuta yako nyanzvi yekudyidzana uye zvemukati marongero paLinkedIn.

Kuongorora uye kuwana data

Kushandisa LinkedIn Analytics kwakakosha kune yako pachako branding uye kunatsa ako etiweki nzira. Tanga nekuwana yako LinkedIn dashboard, iyo inopa ruzivo rwekuti ndiani anoona chimiro chako uye nemashandiro ezvawakatumira. Iyi yekutarisisa yekutanga inopa nzwisiso yekutanga yemametric ekuita kwako, semaonero, zvaunofarira, makomendi, uye migove - kiyi yekuyera kuti zvirimo sei zvinoenderana nevateereri vako.

Kugadzirisa zvemukati uye maitiro ekuita

Kunzwisisa nguva dzakanakisa dzekutumira kwakakosha. Shandisa analytics kunongedza kana zvirimo munhoroondo zvichigamuchira zvakanyanya kubatanidzwa-iyi ruzivo rwakakosha pakugadzirira inoshanda yekutumira hurongwa. Pamusoro pekuita nguva, zvakakosha kugadzirisa zvemukati zvichienderana nemhinduro yevateereri. Ongorora mhando dzezvinyorwa zvinokwezva kudyidzana kwakanyanya, angave ari mameseji, mifananidzo, kana mavhidhiyo. Ongororo iyi inokutendera kuti ugadzirise zvauchatumira kuti zvienderane nezvido zvevateereri vako, kuve nechokwadi chekuti chidimbu chega chega chemukati chine mukana wepamusoro wekukanganisa.

Mienzaniso yemifananidzo

Funga nezvemuongorori wekushambadzira anoongorora kubatanidzwa pane ake LinkedIn zvinyorwa uye anoona kuti zvinyorwa zvemaindasitiri maitiro zvinoburitsa zvakanyanya kudyidzana. Nekutarisisa hurongwa hwake hwemukati kutenderedza misoro iyi, anowedzera kaviri kukura kwevateveri vake mumwedzi mitatu, achiratidza simba rekubatanidza zvirimo nezvido zvevateereri.

Saizvozvo, fungidzira akazvimirira graphic dhizaini anoshandisa analytics kuti aone kuti yake tutorial yakatumirwa na8 PM inogamuchira 50% yakawanda kubatikana pane iyo yakagovaniswa dzimwe nguva. Achichinja hurongwa hwake hwekutumira kune ino nguva yepamusoro, anoona kuwedzera kukuru kwekuonekwa uye kubvunza kwevatengi, zvichiratidza kukosha kwekutora nguva muhurongwa hwemukati.

Advanced analytics uye kuenderera mberi kwekuvandudza

Gara uchitarisa kuti chimiro chako uye zvinyorwa zviri kuita sei, uchitarisa kuti ndedzipi mhando dzemukati dzinonyanya kutariswa. Shandisa mamwe maturusi epamberi sekuongorora kweboka uye fungidziro yenguva yemberi kuona mafambiro nemikana munetiweki yako. Shandura zvirongwa zvako uye zvaunotumira sezvinodiwa, zvichibva pane zvaunoudzwa nedata, kuchengetedza mabasa ako e LinkedIn anobudirira.

Kuti unyatsoshandisa aya manzwisisiro, gadzira chirongwa chinotarisa kumashure data rakapfuura uye zvakare kufanotaura zvingazoitika zvinotevera. Semuyenzaniso, usangotarisa kuti zvawatumira zviri kuita sei izvozvi; shandisa mafambiro emangwana kuti uone kuti ndedzipi misoro inogona kuve yakakurumbira muindasitiri yako. Iyi nzira yekufunga-mberi inokuita kuti uvandudze nzira dzako dzekutumira uye network nekukurumidza, zvichikuchengeta iwe wakakosha uye uchiremekedzwa munzvimbo yako yehunyanzvi.

Actionable tips

Paunenge uchitsvaga maficha eLinkedIn Analytics, tanga nekuzvijaira iwe neakakosha metrics akadai semaonero, zvaanoda, uye makomendi. Zvishoma nezvishoma pinda mune mamwe manzwisisiro akaomarara, senge nhamba yevaenzi uye maitiro. Kana iwe ukaona kudonha kamwe kamwe mukubatanidzwa, ongorora maitiro ane chekuita nenguva yekutumira uye mhando yemukati, uchiedza neakasiyana mafomati emukati kana masheti kuti uone zvinonyatsoenderana nevateereri vako.

Kushevedzera kuita chiito uye kuita kunoshanda

Shandisa LinkedIn Analytics kushingairira kuumba hurongwa hwako hwekubatirana nekuisa akadzama metrics ekubudirira, sekuvandudza mwero wekudyidzana nechikamu chakati kana kuwedzera network yako yehunyanzvi mukati meindasitiri yakanangwa. Ita chigadziro chewongororo dzakakwana, uchipfuura kungotevera kushanda kwezvawakatumira. Ongorora kunaka kwekudyidzana uye kukura kwetiweki kuti unzwisise zvizere mabatiro ezviitwa zvako zve LinkedIn. Gadzirisa hurongwa hwako hwemukati uye kuedza kwetiweki zvichibva pane izvi zviziviso kuti urambe uchiwedzera kuvepo kwako kwehunyanzvi, kuve nechokwadi chekuti zviito zvako zvinofambisa kubatanidzwa zvine musoro uye kugadzira mikana yehunyanzvi.

Nekubatanidza analytics mune yako LinkedIn zano, haungogone kugonesa zvemukati chete asi zvakare unovaka hukama hune chinangwa uye mikana mubasa rako. Iyi nzira yekuongorora inonatsiridza kuvepo kwako pamhepo, kuve nechokwadi kuti yako pachako branding kuedza uye kudyidzana kwehunyanzvi kunobatsira sezvinobvira.

Advanced LinkedIn features

Sezvo iwe uchivhura kugona kwakazara kweLinkedIn yekuzvigadzira wega uye hurongwa hwekunetiweki, kuongorora LinkedIn zvemhando yepamusoro zvinogona kusimudza zvakanyanya chimiro chako chehunyanzvi nemikana yekudzidza. Ichi chikamu chinokuratidza maitiro ekushandisa aya maficha kuvandudza yako pachako brand uye kubatana zvinobudirira nevatungamiriri veindasitiri.

LinkedIn Kudzidza

• Kuenderera mberi kwehunyanzvi hwekuvandudza. LinkedIn Kudzidza chinhu chakakosha sosi kune nyanzvi dzinotsvaga kugara kumberi kweindasitiri yavo. Bata nemakosi munzvimbo dzakasiyana siyana, ese achitungamirwa nenyanzvi dzine ruzivo, kuti urambe uchivandudza hunyanzvi hwako.
• Kuratidzira hunyanzvi hutsva. Natsiridza kukwezva kweprofile yako nekuwedzera hunyanzvi hutsva hunowanikwa kuburikidza neLinkedIn Kudzidza. Kuratidzira hunyanzvi uhu kunoratidza kuzvipira kwako mukusimudzira kwehunyanzvi uye kunoita kuti uve mumiriri anoyevedza kune vangangove vashandirwi kana vabatsiri.

LinkedIn tsamba dzenhau

• Gara uchiziva uye zivisa vamwe. Kuchengeta-ku-ku-date neazvino indasitiri maitiro uye kugovera ruzivo urwu kuburikidza ne LinkedIn newsletters zvinokugadza iwe semutungamiri wepfungwa. Nyorera kune akakodzera matsamba enhau kana tanga yako kuti ugare uchiendesa zvine hungwaru zvemukati zvakananga kumainbox evezera uye vateveri.
• Kugadzira tsamba yenhau. Kana iwe uine ruzivo rwakasiyana uye uchida kuvaka vateereri vakazvipira, funga kugadzira LinkedIn Newsletter. Iyi puratifomu inobvumidza iwe kugara uchibatana nevanyoreri vako nekuvapa zvakakosha, zvine nguva yemukati.

Zviitiko uye webinars

• Networking kuburikidza nezviitiko. LinkedIn's chiitiko maficha anotendera iwe kuti uwane uye uteedzere zviitiko zvehunyanzvi uye webinars zvinoenderana nezvido zvebasa rako. Zviitiko izvi hazvisi mikana yekudzidza chete asiwo mapuratifomu enetwork ane musoro.
• Kugoverana zvakaitika. Mushure mekutora chikamu muzviitiko, kugovera zvaunofunga uye zvakakosha kutora zvinogona kupfumisa kunzwisisa kwako kwekubatana, kukurudzira nhaurirano, nekuvandudza chiitiko chako. Uku kuramba uchibatikana kunoita kuti uve nemukurumbira wako senyanzvi inoshingaira kusimudzira.

LinkedIn mapoka uye rarama

• Pindai mukurukurirano dzeboka. Tora chikamu mukati kana kutogadzira LinkedIn mapoka anoenderana nezvido zvako zvehunyanzvi. Izvi zvinokutendera kuti ukurukure misoro yeindasitiri, kugovana ruzivo, uye kubatana nevane pfungwa dzakafanana nyanzvi, uchiwedzera kuvandudza chiremera chako uye network mukati memunda wako.
• Paridza hunyanzvi hwako. Shandisa LinkedIn Live kutepfenyura nhaurirano, kubvunzurudza, kana mharidzo. Ichi mhenyu ficha inogona kukubatsira iwe kusvika nekudyidzana nevateereri vakawanda munguva-chaiyo, ichipa nzira ine simba yekuratidza hunyanzvi hwako uye kudyidzana zvakananga nevateveri.

Inyanzvi yekutaura nyaya yega paLinkedin

Mushure mekugadzira yakasimba LinkedIn mbiri uye nekuita zvine mutsindo mukati meLinkedIn nharaunda, chinotevera danho ndere kudzamisa hukama nevateereri vako kuburikidza nekutaura nyaya. Iyi nzira inovandudza kubatanidzwa kweprofile yako uye inoita kuti ienderane, ichishandura rwendo rwako rwehunyanzvi kuita rondedzero inobata uye inoenderana netiweki yako.

Kuvhura simba rerondedzero

• Nhanganyaya yehurongwa hwekurondedzera. Shandisa chikamu chechidimbu cheprofile yako yeLinkedIn kutanga nyaya yako. Iyi ndiyo nzvimbo yako yekugadzirira chirevo chekuvhura chinonakisa chinoratidza hunyanzvi hwako uye chinokwezva kutarisa kwemuverengi. Rondedzera nezvenguva dzakakosha dzebasa rako-matambudziko anokunda, zviitiko zvakakosha zvakawanikwa, uye zvakakosha zvinotungamira hupenyu hwako hwehunyanzvi-unogadzira mufananidzo wakajeka unopemberera rwendo rwako.
• Kubatanidza kubata kwemunhu. Batanidza maanecdotes emunhu murondedzero yako kuratidza hunyanzvi hwako uye tsika dzako. Semuenzaniso, tsanangura purojekiti inotsanangura uye maitiro ayo pane yako nyanzvi maitiro. Idzi nyaya dzinofanirwa kupa nzwisiso yakadzama muhunhu hwako uye ethos yebasa, kuratidza yako yakasarudzika nzira yekukunda matambudziko ehunyanzvi.

Kuratidza zvawakagona

• Kutsanangura nemazvo. Paunenge uchigovera zvaunoita, chenjera. Taura mamiriro, basa rako, zviito zvatorwa, uye mhedzisiro yakawanikwa. Semuenzaniso, "Yakatungamira kubatanidzwa kwezvishandiso zvitsva zveotomatiki izvo zvakaderedza nguva yekugadzira ne30%, zvichiwedzera kushanda zvakanaka."
• Quantifying kubudirira. Pese pazvinogoneka, tsigira zvaunokwanisa nedata rinogoneka. Iyi nzira inoita kuti mipiro yako ijeke uye nyore kunzwisisa.
• Kuenzanisa nyanzvi neyako. Kunyangwe zvakakosha kuratidza budiriro yako yehunyanzvi, zvakare inovhenekera mwenje pane zvaunoedza iwe pachako kana mapurojekiti anoumba yako yese persona. Izvi zvinogona kusanganisira mabasa ekuzvipira, mapurojekiti epadivi, kana zvinhu zvekuzvivaraidza zvinopa hunyanzvi hwako.
• Kuramba uine mwero. Goverana kubudirira kwako usingazvikudze. Ipa zvawakabudirira sechikamu chekuedza kwechikwata kana ruzivo rwekudzidza, uye tenda zvipo zvevamwe kana zvakakodzera.

Iyi nzira yekutaura nyaya yako inovandudza yako LinkedIn mbiri uye inosimbisa kuvapo kwako nyanzvi. Inoita kuti kudyidzana kwako kuwedzere kuita uye kunoita kuti nyaya yako yehunyanzvi ive chishandiso chinokatyamadza uye chine simba. Iyi mhando yekutaura nyaya inokwevera vanhu mukati uye inovaka hukama hwakasimba mukati metiweki yako, ichiratidza yako yakasarudzika nzira yehunyanzvi uye zvawakaita.

Kuvandudza rondedzero yako nemasevhisi edu

Sezvo iwe uchigadzira nyaya dzako pachako uye dzehunyanzvi paLinkedIn, kuve nechokwadi chekuti izwi rega rega rinoratidza hunyanzvi hwako uye hunyanzvi hwakakosha. Kuti ikubatsire kuita izvi, yedu Gwaro Revision uye Manyorerwo Mafomati masevhisi, anoitwa nevane hunyanzvi edhita, akagadzirirwa chaizvo vashandisi veLinkedIn vari kutsvaga kuita kuti maprofiles avo abude pachena:

• Kudzokororwa kwegwaro:
  • Magadzirirwo egirama nezviratidzo. Chinyorwa chinotariswa zvine hungwaru kubvisa zvikanganiso zvegirama, zviperengo, uye zviperengo, zvichisimudzira kuyerera kwese uye kubatana.
  • Kuongorora uye kugadzirisa maitiro. Chimiro uye kujeka kunokwenenzverwa, kuve nechokwadi kuti kunyora kunoenderana nehunyanzvi zviyero uye kunogadzirirwa kune yako chinangwa chevateereri paLinkedIn.
• Kuumbwa kwemavara:
  • Chimiro chekuongorora. Kurongeka kwezvikamu uye misoro inoongororwa kuti ive nechokwadi chekuti vanopa zvinobudirira kurondedzero yeprofile. Izvi zvinosanganisira kukwenenzvera zvimiro zvendima uye kuvimbisa kuyerera kunonzwisisika kunotsigira zvinangwa zvebasa.
  • Kujeka cheki. Kujeka kwechinyorwa kunovandudzwa kuti ive nechokwadi chekuti pfungwa dzinopihwa zvine musoro uye zvine hungwaru, zvichiita kuti nharo dzinyengetedze uye hunyanzvi.
  • Rongedzo cheki. Mafomati eiyo mbiri akamisikidzwa, kusanganisira kuenderana kwendima kufomatirwa, kwakaringana indentation, uye miganho, kuti ipe kupenya, kwehunyanzvi kutaridzika.
  • Referensi cheki. Zvemukati zvinonongedza zvekunze, senge zvinyorwa kana mapurojekiti, zvinyorwa zvinooneswa kuti ndezvechokwadi uye zvinoteerana nehunyanzvi zviyero, zvichiwedzera kuvimbika kuprofile.
  • Kurongeka kwekugadzirisa. Yakachena, dhizaini dhizaini inogadzirwa kune chero zvimwe zvekuwedzera senge zvinyorwa kana mapositi, kuve nechokwadi chekuona kukwezva uye kuverenga.

Kushandisa masevhisi aya kunogona kuvandudza zvakanyanya hunyanzvi hweprofile yako yeLinkedIn, zvichiita kuti iwedzere kukwezva kune vanotora, vanobatana, uye vatungamiriri veindasitiri. Nekuona kuti chinhu chese chechimiro chako chakakwenenzverwa uye chakanyatso kurongeka, unopa rondedzero inomanikidza inoratidza yako yakasarudzika rwendo nehunyanzvi.

Kugara uchivandudza uye kuenderera mberi kwekuvandudza

Munyika yehunyanzvi inokurumidza kuchinja, iyo yekutanga kuseta yeprofile ye LinkedIn inongoratidza kutanga kwerwendo rwako rwekutengesa. Sezvo basa rako richishanduka uye hutsva hutsva hunowanikwa pachikuva, kugadzirisa uye kuchenesa yako LinkedIn kuvapo kwakakosha. Kugara uchinatsiridza zvinochinja zveprofile yako zvinoita kuti irambe yakabatana nekukura kwako kwehunyanzvi uye nekuchinja kwemaitiro eindasitiri yako. Heano maitiro akakosha ekuti uchengetedze chimiro chako chinogara chakakodzera uye chinonakidza:

• Kuchengeta ane simba LinkedIn profile. Gadzirisa profil yako nguva nenguva kuti unyatso kuratidza chimiro chako chazvino chehunyanzvi uye kugona. Kuramba uchinatsa chimiro chako kunobatsira kuti chirambe chichienderana uye chichiita kuti chiwedzere kutaridzika kune vangangove vashandirwi nevabatsiri.
• Gadzirisa kuti nharembozha iwanikwe. Tichifunga kuti vashandisi vazhinji vanowana LinkedIn kuburikidza nenharembozha, kukwenenzvera chimiro chako chekutarisa nhare kwakakosha. Ita shuwa kuti ruzivo rwako rwakakosha runoonekwa nekukurumidza, uye mifananidzo yakajeka uye inokurumidza kurodha. Kugara uchitarisa pamidziyo yakasiyana-siyana inogona kubatsira kutsigira mharidzo yakakwana.
• Gamuchira zvigadziriso zvepuratifomu uye maitiro eindasitiri. Gara ikozvino neatsva LinkedIn maficha uye indasitiri budiriro. Kubatanidza maturusi matsva uye kuratidza maindasitiri-chaiwo maitiro mune yako mbiri inoratidza kuzvipira kwako mukukura kwehunyanzvi uye kukosha.
• Shandisa mhinduro yekuvandudza profil. Shingaira tsvaga uye sanganisa mhinduro kubva kune vezera kana varairidzi nezve yako LinkedIn kuvapo. Iyi mhinduro inogona kupa ruzivo rwakakosha rwekuvandudza maitiro aunozviita uye kuita pachikuva.
• Zvigadziriso zvehunyanzvi. Gara uchiwedzera hunhu hutsva, zvitupa, kana makosi akapedzwa kuprofile yako. Kugadziridza nezvichangoburwa zvedzidzo kubva kuLinkedIn Kudzidza kana mapuratifomu akafanana anoratidza kuzvipira kwako mukukura kwehunyanzvi.
• Zvinoonekwa zvinovandudza. Nguva nenguva gadziridza mufananidzo wako uye banner kuti uchengetedze mharidzo yako yekuona nyowani uye inoenderana neyako yazvino hunyanzvi chikamu kana zvawawana. Izvi zvinobatsira kuchengetedza chimiro chinonakidza uye chakagadziridzwa.
• SEO optimization. Gadzirisa chimiro chako nemazwi akakosha kuti uvandudze kuoneka mukati meLinkedIn uye pamainjini ekutsvaga ekunze. Izvi zvinobatsira mukukwezva vateereri chaivo kune yako mbiri zvichibva pane yako indasitiri uye hunyanzvi.
• Muchinjikwa-chikuva kuenderana. Ita shuwa kuenderana kune ako ese ehunyanzvi online kuvapo. Izvi zvinobatsira mukuvaka chimiro chehunyanzvi chinowirirana chinozivikanwa nyore uye chakavimbika.

Nekuomerera kune idzi nhungamiro, unogona kuvimbisa kuti yako LinkedIn profile inoramba yakagwinya uye chaiyo ratidziro yerwendo rwako rwehunyanzvi, ichichinjika zvisina musono kune inoshanduka yedhijitari mamiriro.

Yakavanzika uye manejimendi manejimendi

Mushure mekugadzirisa yako LinkedIn profile uye nekushingaira kuita netiweki yako, yekupedzisira yakakosha nhanho kutonga yako kuvanzika uye marongero. Izvi zvinokutendera kuti udzore ruzivo rwuri paruzhinji uye ndiani anogona kuona zviitiko zvako, zvinongedzo, kana ruzivo rwakadzama rwebasa. Kutarisira kwakaringana kwezvirongwa izvi kwakakosha pakuchengetedza ruzivo rwemunhu uye kugadzirisa chimiro chako chehunyanzvi zvinobudirira.

Kugadzirisa zvigadziriso zvekuvanzika

• Profile kuonekwa. Famba uchienda kumasetirwo ekuvanzika paprofile yako yeLinkedIn kuti utonge kuti ndiani anogona kuona chimiro chako uye zvimwe zvinhu zvakaita seemail yako kana nhamba yefoni. Seta izvi kuti zvionekwe kune wese munhu, ako chete ekubatanidza, kana iwe chete.
• Kugovera chiitiko. Sarudza kuti ndiani anogona kuona yako yekubatanidza rondedzero, zvinyorwa, uye zviitiko pa LinkedIn. Iwe unogona kusarudza kuita kuti zvaunotumira paruzhinji kuti uwedzere kusvika kana kuzviganhurira kune ako ekubatanidza kutsigira zvakavanzika.
• Zvikumbiro zvekubatanidza. Tonga kuti ndiani anogona kukutumira zvikumbiro zvekubatanidza-munhu wese, vanhu chete vanoziva email yako, kana vanhu chete vanoonekwa mune yako "Imported contacts" list.

Kugadzirisa zvirongwa zvekuchengetedza

• Vaviri-nhanho kusimbiswa. Bvumira tsinhiro mbiri-nhanho dzekuwedzera kune imwe nhanho yekuchengetedza. Ichi chimiro chinoda password yako uye kodhi inotumirwa kufoni yako paunenge uchipinda kubva kune mudziyo mutsva.
• Session management. Gara uchitarisa uye gadzirisa pawakapinda paLinkedIn, uye wobuda kubva kumidziyo yausingachashandisi kana kuziva kudzivirira kupinda kusingatenderwe.
• Gara uchiziva. LinkedIn nguva nenguva inogadziridza kuvanzika kwayo uye kuchengetedza maficha. Gara uchiongorora marongero ako kuti uvimbise kuti achiri kuenderana nezvaunofarira uye tora mukana kune chero hutsva hunodzora hunogona kuvandudza kuvanzika kwako uye kuchengetedzeka.

Neushingi kutonga zvigadziriso izvi kunobatsira kuchengetedza kutendeseka kweprofile yeLinkedIn uye kuve nechokwadi chekuti branding yako inoramba ine simba uye yakavanzika, ichichinjika zvisina musono kune inoshanduka yedhijitari.

mhedziso

LinkedIn inoshanda segedhi renyika yehunyanzvi, ichipa puratifomu ine simba yekugadzira yako pachako brand uye kuwedzera basa horizons. Mugwaro rose iri, takaongorora nzira dzekuvandudza mativi ese ekuvapo kwako kweLinkedIn, kubva pakugadzira profil inonakidza kusvika kune zvine hungwaru network uye manejimendi ane hungwaru ezvirongwa zvako. Rangarira, kugadzirira yakamira LinkedIn mbiri ibasa rinoramba riripo rinoda kugadziridzwa nguva dzose uye kuronga kwekuita. Ndezvekuramba uchinatsa huvepo hwako kuti urambe uri kumberi munzvimbo ine simba yehunyanzvi-kumbundira mafambiro matsva, analytics yekusimudzira, uye kubatanidza mhinduro kuti uone kuti chimiro chako chinoshanduka pamwe chete nebasa rako. Tora danho rekugadzira rondedzero inonyatsoratidza rwendo rwako rwehunyanzvi uye hunhu hwako. Iyi proactive nzira ichabatsira yako LinkedIn mbiri kurekodha zvakapfuura zvawakaita uye kugadzira nzira yemikana yeramangwana. Enda kumberi nechivimbo, ramba uchivandudza chimiro chako, uye ushande nesimba. Mukana unotevera wakakosha unogona kungove wakanyatsogadzirwa kubatana kure!