I-LinkedIn yophawu lobuqu: Amaqhinga okuphumelela kubuchwephesha

Kwixesha lanamhlanje ledijithali, ukuma ngaphandle kubuchwephesha kungaphezulu kwemfuneko-licebo. Kulapho i-LinkedIn, idijithali yakho CV kunye ne-network powerhouse, amanyathelo phakathi. Eli ayilolinye nje iqonga loluntu; sisitshixo sokuvula eyakho ikhono lomsebenzi ngokulungiselela uphawu lobuqu olungatsaliyo kuphela kodwa luthimbe kwaye luqinisekise. Ngaba uzingela umsebenzi wamaphupha akho okanye ufuna ukuzibeka njengenkokeli yeshishini? Ukuqonda ubugcisa be-LinkedIn ye-brand linyathelo lakho lokuqala eliya empumelelweni.

Kwesi sikhokelo, singena nzulu kwizicwangciso eziguqula iprofayile yakho ye-LinkedIn ukusuka kweqhelekileyo ukuya kweyodwa. Uya kufunda indlela yokupolisha yonke inkalo yeprofayile yakho, ukusuka kumxholo ojikajikayo ukuya kumxholo obandakanyayo obonisa ubuchule bakho. Kwaye, siza kugubungela indlela yothungelwano olusebenzayo kunye nokusebenzisa uhlalutyo olutyebileyo lwe-LinkedIn kunye neempawu eziphambili zokuziqhelanisa ngokuqhubekayo kwaye uphumelele kumsebenzi wakho.

Ngena ukuze wenze iprofayile yakho ye-LinkedIn ikusebenzele, wenze amathuba enkqonkqoza emnyango wakho!

Kutheni i-LinkedIn ibalasele kuphawu lomntu

kunye LinkedIn isebenza njengeqonga elibalulekileyo lokubonakala kobuchwephesha, kubalulekile ukwahlula iprofayile yakho ngophawu lobuqu olucwangcisiweyo. Ngokungafaniyo namanye amaqonga oluntu axuba ii-anecdotes zobuqu kunye nomxholo wobungcali, i-LinkedIn ime njengenethiwekhi ezinikeleyo yophuhliso lwekhondo lomsebenzi kunye nophawu lobuchwephesha. Apha, umxholo owenzayo, unxibelelwano olwakhayo, kunye nonxibelelwano olwenzayo kulo lonke igalelo kubuchwephesha obahlukileyo obulungiselelwe ukubamba amehlo abaqeshwa, iinkokeli zeshishini, kunye noontanga ngokufanayo.

Ngobuchule bokwenza isazisi sakho se-LinkedIn kubandakanya izinto ezininzi eziphambili:

• Imifanekiso elungiselelweyo. Qinisekisa ukuba umfanekiso wakho weprofayile kunye nebhena ngokukhawuleza igqithise ugxininiso lwakho lobuchwephesha. Nokuba ulichule, ingcaphephe yetekhnoloji, okanye inkokeli yeshishini, iziboniso zakho kufuneka zibonise ukugqwesa okuzisayo kwintsimi yakho.
• Isihloko esibandakanyekayo kunye nesishwankathelo. Sebenzisa isihloko sakho ukubonisa ngokucacileyo ubungcali bakho kunye nesishwankathelo sakho ukubalisa ibali elizisa indlela yakho yobomi, ugxile kulwazi lwakho olulodwa kunye nempumelelo.
• Ukubonisa amava aneenkcukacha. Nganye amava adwelisiweyo kufuneka abonise impumelelo ebalulekileyo kunye nezakhono ezithile ezibe negalelo kwiziphumo zakho, ukubonakalisa impembelelo yakho kwiindima zangaphambili.
• Isicwangciso sokuthethana esinamandla. Ngaphandle kokuthumela uhlaziyo rhoqo, ngobuchule uzibandakanye nomxholo ohambelana neenjongo zakho zomsebenzi. Phawula, wabelane, kwaye uxoxe ngezithuba ukuze uzibeke njengenkokeli yengcinga kwindawo yakho.

Ngokubandakanya ezi zinto kwisicwangciso sakho se-LinkedIn, udala iprofayili eyomeleleyo eyenza ngaphezu kokubonisa imbali yakho-ibandakanya ngenkuthalo inethiwekhi yakho kwaye itsala amathuba afanelekileyo obuchule. Kula macandelo alandelayo, siza kuphonononga amacebo asebenzayo kunye neengcebiso zokukunceda uphumeze ngempumelelo nganye yezi zinto ziphambili, ukuqinisekisa ukuba ubukho bakho beLinkedIn bunyanzelekile kwaye bunempembelelo.

Iingcebiso ezisebenzayo zokuphawula okusebenzayo kwe-LinkedIn

Ngoku sele siqalisile ukubaluleka kwesazisi se-LinkedIn eyahlukileyo, masingene kumanyathelo asebenzayo onokuwathatha ukuphakamisa igama lakho. I-LinkedIn ibonelela ngeqonga elibalulekileyo lokwandisa ukubonakala kwakho kunye nokuphuhlisa unxibelelwano nabadlali abaphambili kumashishini onke.

Ukuphucula iprofayile yakho ye-LinkedIn

Yandisa impembelelo yeprofayile yakho ngezi zicwangciso:

• Umfanekiso weprofayile. Khetha ifoto ecacileyo, yobuchwephesha apho ubuso bakho bubonakala ngokupheleleyo-oku kukubona kwakho kokuqala. Ziphephe iifoto zesiqhelo okanye zeqela. Sebenzisa imvelaphi eqinileyo, engathathi hlangothi engayi kuphazamisa ebusweni bakho. Ukudibanisa uphawu olongezelelweyo, cinga ukusebenzisa umbala ongasemva ohambelana nelogo yenkampani yakho. Ngokomzekelo, umakhi wezakhiwo unokusebenzisa i-headshot yobuchwephesha kunye neplani ngasemva, ebonisa ngobuchule umsebenzi wabo. Umzekelo wokusetyenziswa kombala osebenzayo, jonga le profayile ye-LinkedIn apho imvelaphi emfusa ihambelana nombala webrand yePersona Cognita, ukuphucula ukuqondwa kobuchwephesha.
• Headline. Le yeyona nto ibalulekileyo kwiprofayile yakho. Ngaphezulu nje kwesihloko somsebenzi wakho, isihloko sakho kufuneka sibonise ngokucacileyo ubuchule bakho bobuchule kunye nexabiso elikhethekileyo. Bandakanya izakhono eziphambili okanye izindululo, ezifana ne “Digital Marketing Specialist | I-SEO kunye neNgcali yeSicwangciso soMxholo. ” Umzekelo, "Umyili oPhezulu weMizobo | Uphuhliso lweBrand kunye neNgcali yokuBalisa amaBali ngokubonakalayo” ibalaselisa ngempumelelo ubuchule.
• Icandelo lamava. Musa ukudwelisa nje izihloko zemisebenzi; chaza indima yakho kunye nempumelelo yakho ngokweenkcukacha. Gxininisa iziphumo kwaye usebenzise iimetrics ezinokulinganiswa ukubonisa impembelelo yakho, umz., "Ukhokele iqela elisungule iphulo lentengiso eliyimpumelelo, linyusa ingeniso yenkampani ngama-20% kwisithuba seenyanga ezintandathu."
• Amagama angundoqo kunye nezakhono. Sebenzisa amagama angundoqo anxulumene neshishini ukuphucula ukukhangelwa kweprofayile yakho kunye nesibheno. Dibanisa umxube wezakhono zobugcisa kunye nethambileyo ukubonisa umfanekiso wobugcisa ogcweleyo. Umzekelo, amagama afana ne "JavaScript", "icomputing yamafu", kunye "nobunkokeli beqela" abonisa ubuchwephesha bakho kunye nokukwazi kwakho kuseto lweqela.

Iimpawu zeprofayile eziphuculweyo

• Imowudi yomdali. Sebenzisa eli nqaku ukuze uzibonise njengenkokeli yengcinga. Yabelana rhoqo ngezimvo kunye nohlaziyo ukuze ubandakanye inethiwekhi yakho kwaye utsale unxibelelwano olutsha.
• Isikhokelo sokubiza amagama. Yenza ukurekhodwa kwelizwi legama lakho ukunceda abanye ukulibiza ngokuchanekileyo, uphucula ukubamba kweprofayile yakho.
• Ibali leqweqwe. Yongeza isingeniso sevidiyo kwiprofayile yakho ye-LinkedIn ukuze uyenze ibandakanyeke ngakumbi kwaye ibe ngumntu. Oku kunokunyusa kakhulu ukubandakanyeka kwaye kushiye umbono ongalibalekiyo kwiindwendwe zeprofayili.

Ukubandakanya izinto ezibonakalayo

Izinto ezibonwayo ziwuphucula kakhulu umtsalane weprofayile yakho:

• Ibhena yobungcali. Khetha ibhena ebonisa isazisi sakho sobuchule okanye i-ethos yeshishini lakho. Lo mboniso kufuneka unxibelelane ingqwalasela yakho yobuchwephesha okanye amaxabiso aphambili, ukukhulisa ukuqondwa kunye nemvakalelo yobungcali.
• Amajelo eendaba atyebileyo. Qhobisa icandelo lakho lamava ngezinto zemultimedia ezifana neevidiyo, iintetho, kunye nemifanekiso yomsebenzi wakho. Oku kunceda ukubonisa impembelelo kunye nobubanzi begalelo lakho lobuchwephesha ngokucacileyo ngakumbi.
• Ukuhambelana kwimbonakalo. Qinisekisa ukuba zonke izinto ezibonakalayo zilandela isitayile esidibeneyo esiphucula uphawu lwakho lobuchwephesha.

Ngokusebenzisa ezi ngcebiso kwaye ngokuqhubekayo ucoca iprofayile yakho, uya kuphuhlisa ubukho be-LinkedIn ebonisa uhambo lwakho lobuchwephesha kwaye ibandakanye abaphulaphuli bakho obanqwenelayo, ivula indlela yamathuba amatsha kunye noqhagamshelo. Hlala ubukele njengoko sixhasa iimpawu zoluntu ze-LinkedIn ukuze kuphuculwe intsebenziswano kunye nokubonakala kumacandelo alandelayo.

Iqhinga loNxibelelwano lwe-LinkedIn lophawu lobuqu

Emva kokuphucula iprofayile yakho ye-LinkedIn ukuze ubonise ngokufanelekileyo uhambo lwakho lobuchwephesha, ukuzibandakanya ngokukhutheleyo kuluntu lwe-LinkedIn kubaluleke kakhulu. Eli candelo lichaza izicwangciso zokuphucula intsebenziswano kunye nokubonakala-izinto eziphambili zokwandisa inethiwekhi yakho yobuchwephesha kunye namathuba.

Ukwakha kunye nokubandakanya inethiwekhi yakho

Sebenzisa amacandelo amava aneenkcukacha kunye nezihloko ezitsala amehlo zeprofayile yakho ukunxibelelana noogxa bakho bangaphambili kunye nabanye kwishishini lakho. Yenza umkhwa wokulandela iinkampani kunye neenkokheli zeshishini ukuze uhlale usesikhathini kunye neendlela kwaye ujoyine iingxoxo kwizithuba zabo. Ngokomzekelo, ingcali yezentengiso inokunika izimvo kwiindlela zokuthengisa zedijithali zamva nje ezixoxwe yinkokeli yengcinga, ukwabelana ngezimvo kumava abo njengoko kuphawulwe kwiprofayile yabo. Le ndlela ayikhuthazi nje ukubonakala kwakho kodwa ikwanceda ukuba uhlale uxakekile kwintsimi yakho.

Ukuthumela iqhinga

Yabelana rhoqo ngomxholo wokuqala kunye nemibono ebonisa ulwazi lwakho lobuchwephesha, njengezifundo okanye iinkcazo zeeprojekthi oziphetheyo. Oku kufuneka kuqaqambise izakhono ozidwelise kwiprofayile yakho. Kwakhona, yabelana ngohlaziyo olubhiyozela impumelelo yakho kunye nokukhula komsebenzi. Ngokomzekelo, thumela malunga neprojekthi apho usebenzise i-computing yefu ukusombulula umngeni weshishini, ukudibanisa oku ngokuthe ngqo kwizakhono ezifanelekileyo kwiprofayili yakho.

Ukusebenzisana nenethiwekhi yakho

Uthethathethwano olusebenzayo ludlula ngaphaya kokuthumela. Phendula kwizimvo kwizithuba zakho kwaye unxibelelane nesiqulatho abaqhagamshelo bakho ababelana ngalo. Oku kudala indlela ezimbini zonxibelelwano apho ungabonwa njengomthombo wolwazi kodwa nanjengomntu othatha inxaxheba kwinethiwekhi yakho.

Umxholo wakho

Ukwabelana ngeendaba zeshishini kunye nomxholo ovela kwabanye kuluncedo, kodwa ukuthumela izimvo zakho kunye neengcebiso zobuchwephesha kunokuphucula kakhulu ixabiso leprofayile yakho. Lo mxholo kufuneka ubonise isitayile sakho sobuchule obukhethekileyo kunye neenqobo ezisemgangathweni, unikezela ngembono entsha ekwenza wahluke kwabanye. Umzekelo, ungathumela ividiyo emfutshane okanye ubhale malunga nesisombululo sobuchule kwingxaki eqhelekileyo kwishishini lakho, ubonise amandla akho okusombulula iingxaki.

Ukuthatha inxaxheba okusebenzayo kwiimpendulo ze-LinkedIn kunye namanqaku okushicilela

Bandakanya noluntu lwe-LinkedIn ngokuthatha inxaxheba kwiimpendulo ze-LinkedIn kunye namanqaku okubhala. Ukuthatha inxaxheba rhoqo akubonisi nje ubuchule bakho kodwa ikwanceda ukwakha unxibelelwano olunzulu neengcali ezinomdla kwicandelo lakho. Ukupapasha amanqaku ngokuthe ngqo kwi-LinkedIn ukwabelana ngolwazi lwakho kunye nokuqonda ngokubanzi kunokunyusa isidima sakho sobuchule kunye nokwandisa inethiwekhi yakho.

Uthethathethwano ngomxholo

Gcina inkqubo yokuzibandakanya kunye nezimvo kwizithuba zakho kunye neengxoxo onomdla kuzo. Vuma igalelo labanye kwaye unike neempendulo ezicingisisiweyo. Olu nxibelelwano lukhuthaza ubudlelwane obuluqilima kwaye lunokuguqula abalandeli abaqhelekileyo babe ngamahlakani athembekileyo.

Iindlela zothungelwano ezicwangcisiweyo

Uthungelwano olusebenzayo kwi-LinkedIn alukho nje malunga nokwandisa uluhlu lwabafowunelwa - lumalunga nokudibanisa ngobuchule. Gxininisa ekwakheni ubudlelwane nabantu abahambelana neenjongo zakho zomsebenzi kwaye banokuphembelela ukukhula kwakho kobungcali. Zibandakanye kumaqela kunye neengxoxo ezifanelekileyo kwintsimi yakho ukwandisa ukubonakala kwakho kwaye uzimise njengenkokeli yokucinga.

Ukusebenzisa uhlalutyo lwe-LinkedIn

Kweli nqanaba lesicwangciso sakho se-LinkedIn, kuluncedo ukuqala ukuqwalasela indlela uhlalutyo olunokwazisa ngayo kwaye luphucule imizamo yakho yothethathethwano. Sebenzisa uhlalutyo olusisiseko lwe-LinkedIn ukuvavanya ngokufutshane impumelelo yomxholo wakho kunye nokusebenzisana. Olu hlalutyo lokuqala luya kuchonga ukuba zeziphi iintlobo zezithuba ezivelisa umdla kunye nokuzibandakanya phakathi kwabaphulaphuli bakho. Ukuqonda ezi patheni kubalulekile ekucwangciseni amaqhinga onxibelelwano asebenzayo. Amaqhinga abanzi ngakumbi kunye nokuqonda okunzulu malunga nokuxhamla kwi-LinkedIn Analytics ukuze wenze iprofayile yakho kunye nemisebenzi iphononongwe ngokweenkcukacha kwicandelo elizinikeleyo kamva kwesi sikhokelo.

Iindlela zothungelwano ezicwangcisiweyo

Emva kokuba uphucule iiprofayili zakho ze-LinkedIn kwaye uzibandakanye ngokukhutheleyo kuluntu, ngoku lixesha lokusebenzisa olu phuculo kuthungelwano olunesicwangciso kunye nenjongo. Eli candelo litshintsha ugxininiso ukusuka ekudibaneni ngokubanzi ukuya ekwakheni ngokukodwa kunye nokukhuthaza uthungelwano oluxhasa ngokuthe ngqo amabhongo akho obugcisa, kunye nezicwangciso zokunxibelelana nabantu abaphambili kunye namaqela anokuthi abe nefuthe elikhulu kwikhondo lakho lomsebenzi.

Imidibaniso ekhethiweyo

• Gxininisa kukufaneleka. Qhagamshelana nabantu abazilungelelanisa ngokuthe ngqo neshishini lakho kunye nolangazelelo lwekhondo lomsebenzi, olunje ngoontanga bakho, abacebisi, iinkokeli zeshishini, kunye nabaqeshwa.
• Ukuchonga amalungu anempembelelo. Sebenzisa uphendlo lwe-LinkedIn kunye nezixhobo zokucoca ukufumana amanani aphambili kwicandelo lakho kwaye uzibandakanye nomxholo wabo.
• Iikhrayitheriya zokudibanisa. Cwangcisa indlela ethile yokwenza uqhagamshelo ukuze uphucule indlela yakho yobuchwephesha.

Amacebo othethathethwano

• Ukunxibelelana okucingayo. Gcoba ngezimvo ezibonisa ukuqonda kwakho, uhlakulela ubudlelwane obunentsingiselo.
• Ukuthatha inxaxheba ngokwamaqela. Zibandakanye kumaqela afanelekileyo e-LinkedIn ukuze uhlale unolwazi ngeentsingiselo zeshishini kunye nokuseka ubunkokeli bokucinga.
• Iintshayelelo kunye nokuthunyelwa. Hlaziya rhoqo iprofayile yakho kwaye unxibelelane nonxibelelwano olutsha nolukhoyo ngamagqabaza, izabelo, okanye imiyalezo eyenzelwe wena.

Isicwangciso somxholo kunye nohlalutyo

• Indlela yokwabelana ngomxholo. Phuhlisa ikhalenda yomxholo ukucwangcisa izithuba ezihambelana nezinto ezinomdla kwishishini. Injongo yezithuba ze-1-2 ngeveki usebenzisa ulwazi oluvela kwi-LinkedIn analytics ukulungelelanisa umxholo kwizinto ezinomdla wabaphulaphuli.
• Awona maxesha okuposa. Hlalutya xa izithuba zakho zifumana olona thethathethwano lokwandisa ukubonakala.

Izifundo zeemviwo kunye nemizekelo

• zempumelelo. Yabelana ngezifundo ezimfutshane ezibonisa iingenelo zothungelwano olucwangcisiweyo, njengabasebenzisi abathe bandisa uthungelwano lwabo kwaye bafumana amathuba emisebenzi ngothethathethwano olujoliswe kubo.
• Impembelelo ethe ngqo kwishishini. Nika imizekelo evela kwiinkalo ezahlukeneyo ukubonisa indlela amaqhinga othungelwano alungelelanisiweyo angakhokelela ngayo kwimpumelelo.

Ngokudibanisa ezi zicwangciso, uguqula ubukho bakho be-LinkedIn ibe sisixhobo esiguqukayo sokukhuthaza ubudlelwane bobuchwephesha kunye nokuqhubela phambili umsebenzi wakho.

Ukusebenzisa i-LinkedIn analytics

Ngelixa amacandelo angaphambili azisa ukubaluleka kohlalutyo ekubumbeni isicwangciso sakho se-LinkedIn, eli candelo lihlalutya nzulu kwindlela yokusebenzisa esi sixhobo sinamandla. Funda ukufikelela kwii-analytics ezineenkcukacha, ukutolika idatha, kwaye usebenzise ukuqonda ukuze ulungelelanise intsebenziswano yakho yobuchwephesha kunye nezicwangciso zomxholo kwi-LinkedIn.

Isishwankathelo kunye nokufikelela kwidatha

Ukusebenzisa i-LinkedIn Analytics kubalulekile kwi-branding yobuqu kunye nokucokisa izicwangciso zakho zenethiwekhi. Qala ngokufikelela kwideshibhodi yakho ye-LinkedIn, enika ulwazi malunga nokuba ngubani ojongile iprofayile yakho kunye nokusebenza kwezithuba zakho. Olu qwalaselo lokuqala lunikeza ukuqonda okusisiseko kweemetrikhi zakho zokuzibandakanya, ezinje ngeembono, izinto ozithandayo, izimvo, kunye nezabelo-isitshixo sokulinganisa ukuba umxholo wakho udibana njani nabaphulaphuli bakho.

Ukuphucula umxholo kunye nezicwangciso zokubandakanya

Ukuqonda awona maxesha afanelekileyo okuthumela kubalulekile. Sebenzisa i-analytics ukukhomba xa umxholo wakho ngokwembali ufumana ukubandakanyeka okukhulu-olu lwazi luyimfuneko ekulungiseleleni ishedyuli yokuthumela esebenzayo. Ukongeza kwixesha, kubalulekile ukulungisa umxholo wakho ngokusekelwe kwimpendulo yabaphulaphuli. Hlalutya iintlobo zezithuba ezitsala kakhulu ukusebenzisana, nokuba zisicatshulwa, imifanekiso, okanye iividiyo. Olu hlalutyo lukuvumela ukuba ulungelelanise izithuba zakho zexesha elizayo ukuze ulungelelanise ngcono izinto ozikhethayo abaphulaphuli, uqinisekisa ukuba isiqwenga ngasinye somxholo sinesona siphumo siphezulu sempembelelo.

Imizekelo enemizekeliso

Qwalasela umcebisi wezentengiso ohlalutya ukubandakanyeka kwizithuba zakhe ze-LinkedIn kwaye ufumanise ukuba amanqaku malunga neentsingiselo zeshishini avelisa unxibelelwano olungakumbi. Ngokugxininisa isicwangciso sakhe somxholo malunga nezi zihloko, uphinda kabini ukukhula komlandeli wakhe kwiinyanga ezintathu, ebonisa amandla okulungelelanisa umxholo kunye nomdla wabaphulaphuli.

Ngokufanayo, yiba nomfanekiso-ngqondweni womyili wegraphic ozimeleyo osebenzisa uhlalutyo ukufumana ukuba izifundo zakhe eziposwe nge-8 PM zifumana i-50% yokuzibandakanya ngaphezulu kunezo kwabelwana ngazo ngamanye amaxesha. Ukutshintsha ishedyuli yakhe yokuthumela ngeli xesha liphezulu, ubona ukwanda okukhulu kokubonakala kunye nemibuzo yabathengi, egxininisa ukubaluleka kwexesha kwisicwangciso somxholo.

Uhlalutyo oluphezulu kunye nokuphuculwa okuqhubekayo

Jonga rhoqo ukuba iprofayile yakho kunye nezithuba ziqhuba kakuhle kangakanani, ugxininise koluphi uhlobo lomxholo ofumana ingqalelo enkulu. Sebenzisa izixhobo eziphucukileyo ezinje ngohlalutyo lweqela kunye noqikelelo lwexesha elizayo ukuze ubone iintsingiselo kunye namathuba kwinethiwekhi yakho. Guqula izicwangciso zakho kunye nento oyithumelayo njengoko kuyimfuneko, ngokusekelwe kwidatha ekuxelela yona, ukugcina imisebenzi yakho ye-LinkedIn isebenzayo.

Ukwenza olu lwazi ngenene, yakha isicwangciso esijonga emva kwidatha yexesha elidlulileyo kwaye uqikelele ukuba kuya kwenzeka ntoni na ngokulandelayo. Umzekelo, sukujonga nje ukuba izithuba zakho ziqhuba kakuhle kangakanani na ngoku; sebenzisa uqikelelo lwexesha elizayo ukuze ubone ukuba zeziphi izihloko ezinokuduma kushishino lwakho. Le ndlela yokucinga phambili ikuvumela ukuba uhlaziye amaqhinga akho okuthumela kunye nokunxibelelana kwangoko, kukugcina ubalulekile kwaye uhlonitshwa kwindawo yakho yobuchwephesha.

Iingcebiso ezinokusetyenzwa

Xa uzulazula kwiifitsha ze-LinkedIn Analytics, qala ngokuziqhelanisa neemetrics ezisisiseko ezifana neembono, ukuthanda, kunye nezimvo. Zijonge kancinci kancinci kwiimbono ezintsokothileyo, njengezibalo zabantu abatyeleli kunye neendlela zokuziphatha. Ukuba ubona ukuhla ngokukhawuleza kokuzibandakanya, hlalutya iipatheni ezinxulumene nexesha lokuthumela kunye nohlobo lomxholo, ulinge ngeefomathi ezahlukeneyo zomxholo okanye iishedyuli ukugqiba ukuba yintoni ehambelana kakuhle nabaphulaphuli bakho.

Ukubizelwa kwinyathelo kunye nokuphunyezwa okubonakalayo

Sebenzisa i-LinkedIn Analytics ukubumba ngokusebenzayo izicwangciso zakho zokubandakanya ngokuseta iimethrikhi ezineenkcukacha zokuphumelela, njengokuphucula amazinga okunxibelelana ngepesenti ethile okanye ukwandisa inethiwekhi yakho yobuchwephesha kumashishini ekujoliswe kuwo. Sebenzisa inkqubo yophononongo olubanzi, udlulela ngaphaya kokulandela umkhondo wempumelelo yezithuba zakho. Hlalutya umgangatho wonxibelelwano kunye nokukhula kwenethiwekhi ukuze uqonde ngokupheleleyo impembelelo yemisebenzi yakho ye-LinkedIn. Lungisa isicwangciso sakho somxholo kunye neenzame zokunxibelelana ngokusekwe kolu lwazi ukuze uqhubeke uphucula ubukho bakho bobuchule, uqinisekise ukuba izenzo zakho ziqhuba uthethathethwano olunentsingiselo kunye nokudala amathuba obuchule.

Ngokudibanisa i-analytics kwisicwangciso sakho se-LinkedIn, awupheleli nje ngokukhulisa umxholo wakho kodwa ukwakha unxibelelwano olunentsingiselo ngakumbi kunye namathuba kumsebenzi wakho. Le ndlela yokuhlalutya iphucula ubukho bakho kwi-intanethi, iqinisekisa ukuba iinzame zakho zokubeka uphawu lobuqu kunye nokusebenzisana kobuchwephesha kunefuthe kangangoko kunokwenzeka.

Iimpawu eziphambili ze-LinkedIn

Njengoko uvula amandla apheleleyo e-LinkedIn ukuze wenze uphawu lobuqu kunye nothungelwano olucwangcisiweyo, ukujonga iimpawu eziphambili ze-LinkedIn kunokunyusa umgangatho wakho wobuchule kunye namathuba okufunda. Eli candelo likubonisa indlela yokusebenzisa ezi mpawu ukuphucula uphawu lwakho lobuqu kunye nokunxibelelana ngokufanelekileyo neenkokeli zeshishini.

LinkedIn Learning

• Uphuhliso lwezakhono oluqhubekayo. I-LinkedIn Learning sisixhobo esinexabiso elikhulu kwiingcali ezifuna ukuhlala phambili kwishishini labo. Zibandakanye nezifundo kwiinkalo ezahlukeneyo, zonke zikhokelwa ziingcali ezinamava, ukuphuhlisa izakhono zakho ngokuqhubekayo.
• Ukubonisa izakhono ezitsha. Phucula isibheno seprofayile yakho ngokongeza izakhono ezitsha ezifunyenwe kwi-LinkedIn Learning. Ukubonisa ezi zakhono kubonisa ukuzibophelela kwakho kuphuhliso lobungcali kwaye kukwenza ube ngumgqatswa onomtsalane ngakumbi kubaqeshi abanokubakho okanye abantu abasebenzisana nabo.

Iileta zeendaba ze-LinkedIn

• Hlala unolwazi kwaye wazise abanye. Ukugcina usexesheni kunye neendlela zamva nje zeshishini kunye nokwabelana ngolu lwazi ngeeleta zeendaba ze-LinkedIn kukwenza ube yinkokeli yokucinga. Bhalisela iileta zeendaba ezifanelekileyo okanye uqalise eyakho ukuhambisa rhoqo umxholo onengqiqo ngokuthe ngqo kwiibhokisi zeentanga kunye nabalandeli.
• Ukudala incwadana yeendaba. Ukuba unolwazi olukhethekileyo kwaye ufuna ukwakha abaphulaphuli abazinikeleyo, cinga ngokwenza i-LinkedIn Newsletter. Eli qonga likuvumela ukuba unxibelelane rhoqo nababhalisi bakho ngokubabonelela ngomxholo oxabisekileyo, ngexesha elifanelekileyo.

Iziganeko kunye neewebinars

• Uthungelwano ngeziganeko. Iimpawu zeminyhadala ye-LinkedIn zikuvumela ukuba ufumane kwaye ulandele iminyhadala yobuchwephesha kunye neewebinars ezihambelana nezinto onomdla kuzo. Ezi ziganeko ayingomathuba okufunda nje kuphela kodwa namaqonga onxibelelwano olunentsingiselo.
• Ukwabelana ngamava. Emva kokuthatha inxaxheba kwimisitho, ukwabelana ngezimvo zakho kunye nezinto eziphambili ezithathayo kunokutyebisa ukuqonda konxibelelwano lwakho, ukukhuthaza iingxoxo, kunye nokuphucula umsebenzi weprofayile yakho. Olu nxibelelwano luqhubekayo lunegalelo kudumo lwakho njengengcali ephuhlayo.

Amaqela LinkedIn kwaye uphile

• Zibandakanye kwiingxoxo zamaqela. Thatha inxaxheba okanye udale amaqela e-LinkedIn ahambelana nomdla wakho wobuchule. Oku kukuvumela ukuba uxoxe ngezihloko zeshishini, wabelane ngemibono, kwaye unxibelelane neengcali ezinengqondo efanayo, uphucula ngakumbi igunya lakho kunye nenethiwekhi ngaphakathi kwentsimi yakho.
• Sasaza ubuchule bakho. Sebenzisa i-LinkedIn Live ukusasaza iingxoxo, udliwano-ndlebe, okanye intetho. Eli nqaku liphilayo linokukunceda ukuba ufikelele kwaye unxibelelane nabaphulaphuli ababanzi ngexesha lokwenyani, ibonelela ngendlela eguquguqukayo yokubonisa ubuchule bakho kunye nokusebenzisana ngokuthe ngqo nabalandeli.

Ubugcisa bokubalisa amabali akho kwi-Linkedin

Emva kokwenza iprofayile ye-LinkedIn eyomeleleyo kunye nokuzibandakanya ngokukhutheleyo kuluntu lwe-LinkedIn, inyathelo elilandelayo kukukwenza nzulu unxibelelwano nabaphulaphuli bakho ngokubalisa amabali akho. Obu buchwephesha buphucula ukubandakanyeka kweprofayile yakho kwaye buyenze ihambelane, iguqula uhambo lwakho lobuchwephesha lube yingxelo echukumisayo kwaye inxibelelane nenethiwekhi yakho.

Ukuvula amandla okubalisa

• Intshayelelo yeqhinga lokubalisa. Sebenzisa icandelo lesishwankathelo seprofayile yakho ye-LinkedIn ukuqalisa ibali lakho. Esi sisithuba sakho sokulungiselela ingxelo yokuvula ebandakanyayo ebonisa ubungcali bakho kwaye itsalele umdla womfundi. Chaza ngamaxesha aphambili omsebenzi wakho—imiceli-mngeni eyoyisweyo, imigama esele iphunyeziwe, kunye neenqobo ezisemgangathweni ezikhokela ubomi bakho bomsebenzi—uyila umfanekiso ocacileyo obhiyozela uhambo lwakho.
• Ukubandakanya uchuku lomntu. Faka ii-anecdotes zobuqu kwibali lakho ukuqaqambisa izakhono zakho kunye nokuziphatha kwakho. Umzekelo, chaza iprojekthi echazayo kunye nefuthe layo kwindlela yakho yobuchwephesha. La mabali kufuneka anike ingqiqo enzulu kumlingiswa wakho kunye ne-ethos yomsebenzi, ebonisa indlela yakho ekhethekileyo yokoyisa imingeni yobuchwephesha.

Ukubonisa impumelelo yakho

• Iinkcukacha ngokuchaneka. Xa usabelana ngezenzo zakho, yiba nenyameko. Chaza umxholo, indima yakho, amanyathelo athathiweyo, kunye neziphumo eziphunyeziweyo. Umzekelo, "Ikhokele ukudityaniswa kwezixhobo ezitsha ezizenzekelayo ezinciphise ixesha lokusetyenzwa ngama-30%, okomeleza kakhulu ukusebenza kakuhle."
• Ukulinganisa impumelelo. Nanini na kunokwenzeka, xhasa impumelelo yakho ngedatha enokulinganiswa. Le ndlela yenza iminikelo yakho icace kwaye kulula ukuyiqonda.
• Ukulinganisa ubuchwephesha kunye nomntu. Ngelixa kubalulekile ukuqaqambisa impumelelo yakho yobuchwephesha, ikwakhanyisa ukukhanya kwimizamo yakho okanye iiprojekthi ezibumba ubuntu bakho buphela. Oku kunokubandakanya imisebenzi yamavolontiya, iiprojekthi ezisecaleni, okanye izinto zokuzonwabisa ezinegalelo kwiseti yesakhono sakho.
• Ukuhlala uthozamile. Yabelana ngempumelelo yakho ngaphandle kokuqhayisa. Bonisa impumelelo yakho njengenxalenye yemizamo yeqela okanye amava okufunda, kwaye uvume igalelo labanye xa kufanelekile.

Le ndlela yokubalisa amabali yobuqu iphucula iprofayile yakho ye-LinkedIn kwaye yomeleza ubukho bakho bobuchule. Yenza unxibelelwano lwakho lubandakanye ngakumbi kwaye lenze ibali lakho lobuchwephesha libe sisixhobo esinomtsalane nesinamandla. Olu hlobo lokubalisa amabali lutsala abantu kwaye bakhe unxibelelwano olomeleleyo ngaphakathi kwenethiwekhi yakho, lubonisa indlela yakho yobuchwephesha kunye nezinto oziphumezileyo.

Ukuphucula ibali lakho ngeenkonzo zethu

Njengoko usenza amabali akho obuqu kunye nobuchwephesha kwi-LinkedIn, uqinisekisa ukuba igama ngalinye libonisa ubuchule kunye nobuchule bakho kubalulekile. Ukukunceda ukufezekisa oku, iinkonzo zethu zoHlaziyo loXwebhu kunye neenkonzo zokuFometha okubhaliweyo, ezenziwa ngabahleli abanobuchule, zilungiselelwe ngokukodwa abasebenzisi be-LinkedIn abafuna ukwenza iiprofayile zabo zivelele:

• Uhlaziyo loxwebhu:
  • Izilungiso zegrama neziphumlisi. Isicatshulwa sijongisiswa ngokutsha ngononophelo ukuze kupheliswe iimpazamo zegrama, zopelo, neziphumlisi, kuphuculwe ukuhambahamba nokuthungelana kukonke.
  • Uvavanyo kunye nolungiso lwesimbo. Isitayile kunye nokucaca kuyacokiswa, kuqinisekisa ukuba ukubhala kuhambelana nemigangatho yobuchwephesha kwaye kulungiselelwe abaphulaphuli ojolise kubo kwi-LinkedIn.
• Ukufomatha isicatshulwa:
  • Ukujonga isakhiwo. Ulungelelwaniso lwamacandelo kunye nezihloko luyaphononongwa ukuze kuqinisekiswe ukuba negalelo ngokufanelekileyo kwingxelo yeprofayile. Oku kubandakanya ukwenziwa ngcono kwezakhiwo zemihlathi kunye nokuqinisekisa ukuhambahamba okunengqiqo okuxhasa iinjongo zekhondo lomsebenzi.
  • Ukujonga ukucaca. Ukucaca kwesicatshulwa kuyaphuculwa ukuqinisekisa ukuba izimvo zinikwa ngokufanelekileyo nangokuhambelanayo, ukwenza iingxoxo zibe nokucenga kunye nobungcali.
  • Ukujonga ubume. Ukufomathwa kwenkangeleko kusemgangathweni, kuquka ukufomatha imihlathi engaguqukiyo, ukuhlenga-hlengisa okuchanekileyo, kunye nemida, ukubonelela ngenkangeleko ekhazimlisiweyo, yobungcali.
  • Ukukhangela ireferensi. Ngomxholo obhekiselele kwimithombo yangaphandle, njengamanqaku okanye iiprojekthi, izicatshulwa ziqinisekiswa ukuba zichanekile kwaye zihambelana nemigangatho yobungcali, zongeza ukuthembeka kwiprofayili.
  • Ulungelelwaniso lobeko. Ubume obucocekileyo, obuchwephesha benzelwe nawuphi na umxholo owongezelelweyo njengamanqaku okanye izithuba, ukuqinisekisa isibheno esibonakalayo kunye nokufundeka.

Ukusebenzisa ezi nkonzo kunokuphucula kakhulu ubuchwephesha beprofayile yakho ye-LinkedIn, iyenze ibe nomtsalane ngakumbi kubaqeshwa, abasebenzisana nabo, kunye neenkokeli zeshishini. Ngokuqinisekisa ukuba yonke into yeprofayile yakho ikhazimlisiwe kwaye ifomathwe ngokuchanekileyo, unikezela ibali elinyanzelayo elibonisa uhambo lwakho lobuchwephesha kunye nezakhono.

Uhlaziyo rhoqo kunye nokuphuculwa okuqhubekayo

Kwihlabathi lobuchwephesha elitshintsha ngokukhawuleza, ukuseta iprofayile yakho ye-LinkedIn kuphawula kuphela isiqalo sohambo lwakho lophawu. Njengoko umsebenzi wakho uguquka kwaye izinto ezintsha zifumaneka eqongeni, ukuhlaziya kunye nokucokisa ubukho bakho be-LinkedIn kubalulekile. Ukuphucula rhoqo imiba eguquguqukayo yeprofayile yakho iqinisekisa ukuba ihlala ihambelana nokukhula kobuchule bakho kunye neendlela eziguqukayo zeshishini lakho. Nazi izicwangciso ezibalulekileyo zokugcina iprofayile yakho ihlala ifanelekile kwaye ibandakanya:

• Ukugcina iprofayile ye-LinkedIn enamandla. Hlaziya iprofayile yakho rhoqo ukuze ubonise ngokuchanekileyo imeko yakho yangoku yobungcali kunye nobuchule. Ukucokisa ngokuqhubekayo iprofayile yakho kunceda ukuyigcina ifanelekile kwaye ibandakanya, iyenza ibe nomtsalane ngakumbi kwabo banokuba ngabaqeshi kunye nabasebenzisana nabo.
• Lungiselela ukufikelela kwiselula. Ngenxa yokuba abasebenzisi abaninzi bafikelela kwi-LinkedIn ngezixhobo eziphathwayo, ukongeza iprofayile yakho yokujonga iselfowuni kubalulekile. Qinisekisa ukuba ulwazi lwakho oluphambili lubonakala ngokukhawuleza, kwaye imifanekiso icacile kwaye iyakhawuleza ukuyilayisha. Ukuhlolwa rhoqo kwizixhobo ezahlukeneyo kunokunceda ukuxhasa umboniso ogqwesileyo.
• Yamkela uhlaziyo lweqonga kunye neendlela zoshishino. Hlala ngoku kunye neempawu ezintsha ze-LinkedIn kunye nophuhliso lweshishini. Ukudibanisa izixhobo ezitsha kunye nokubonakalisa iintsingiselo ezithe ngqo kwishishini kwiprofayile yakho kubonisa ukuzibophelela kwakho ekukhuleni kobungcali kunye nokufaneleka.
• Yandisa ingxelo yokuphucula iprofayile. Khangela kwaye udibanise impendulo evela koontanga okanye abacebisi malunga nobukho bakho be-LinkedIn. Le ngxelo inokubonelela ngezimvo ezixabisekileyo zokuphucula indlela ozibonakalisa ngayo kunye nokuzibandakanya eqongeni.
• Uhlaziyo lophuhliso lobuchwephesha. Yongeza rhoqo iziqinisekiso ezitsha, iziqinisekiso, okanye izifundo ezigqityiweyo kwiprofayile yakho. Ukuhlaziya impumelelo yemfundo yamva nje evela kwi-LinkedIn Learning okanye amaqonga afanayo abonisa ukuzinikela kwakho ekukhuleni kobungcali.
• Ukuhlaziya umxholo obonakalayo. Ukuhlaziya ifoto yakho yeprofayile kunye nebhena rhoqo ukuze ugcine intetho yakho ebonwayo intsha kwaye ilungelelaniswe nenqanaba lakho langoku lobuchwephesha okanye impumelelo. Oku kunceda ukugcina inkangeleko ebandakanyayo kunye nehlaziyiweyo.
• Ukuphucula i-SEO. Lungiselela iprofayile yakho ngamagama angundoqo afanelekileyo ukuphucula ukubonakala ngaphakathi kwe-LinkedIn kunye neenjini zokukhangela zangaphandle. Oku kunceda ekutsaleni abaphulaphuli abafanelekileyo kwiprofayile yakho ngokusekwe kwishishini lakho kunye nezakhono.
• Ukuhambelana kweplatform. Qinisekisa ukuhambelana kubo bonke ubuchwephesha bakho be-intanethi. Oku kunceda ekwakheni uphawu lobuchwephesha olungaguqukiyo oluphawuleka ngokulula kwaye luthembekile.

Ngokunamathela kwezi zikhokelo, unokuqinisekisa ukuba iprofayile yakho ye-LinkedIn ihlala idlamkile kwaye iyimbonakaliso echanekileyo yohambo lwakho lobuchwephesha, iqhelana ngaphandle komthungo nembonakalo yedijithali ekhulayo.

Ulawulo lwabucala kunye nezicwangciso

Emva kokuphucula iprofayile yakho ye-LinkedIn kunye nokuzibandakanya ngokukhutheleyo nenethiwekhi yakho, inyathelo lokugqibela elibalulekileyo kukulawula ubumfihlo bakho kunye noseto. Oku kuqinisekisa ukuba ulawula ukuba loluphi ulwazi olusesidlangalaleni kwaye ngubani onokubona imisebenzi yakho, unxibelelwano, okanye ulwazi oluneenkcukacha lomsebenzi. Ulawulo olululo lwezi setingi lubalulekile ekugcineni ulwazi lwakho lobuqu kunye nokulawula inkangeleko yakho yobungcali ngokufanelekileyo.

Ukuqwalasela useto lwabucala

• Ukubonakala kweprofayile. Yiya kuseto lwabucala kwiprofayile yakho ye-LinkedIn ukuze ulawule ukuba ngubani ongabona iprofayile yakho kunye nezinto ezithile njenge-imeyile yakho okanye inombolo yefowuni. Seta ezi zibonakale kumntu wonke, kuphela abaqhagamshelo bakho, okanye wena kuphela.
• Ukwabelana ngomsebenzi. Thatha isigqibo sokuba ngubani onokubona uluhlu lwakho lonxibelelwano, izithuba, kunye nemisebenzi kwi-LinkedIn. Unokukhetha ukwenza izithuba zakho esidlangalaleni ukwandisa ukufikelela okanye ukunqanda kunxibelelwano lwakho ukuxhasa ubumfihlo.
• Izicelo zoqhagamshelo. Lawula ukuba ngubani onokukuthumelela izicelo zoqhagamshelo-wonke umntu, kuphela abantu abayaziyo i-imeyile yakho, okanye kuphela abantu abavela kuluhlu lwakho "lokungeniswa ngaphandle".

Ukulawula useto lokhuseleko

• Ukuqinisekiswa okubini. Yenza ungqinisiso olunamanyathelo-mbini kuluhlu olongeziweyo lokhuseleko. Eli nqaku lifuna igama eligqithisiweyo kunye nekhowudi ethunyelwe kwifowuni yakho xa ungena kwisixhobo esitsha.
• Ulawulo lweseshoni. Jonga rhoqo kwaye ulawule apho ungene khona kwi-LinkedIn, kwaye uphume kwizixhobo ongasazisebenzisiyo okanye ongasaziqondiyo ukuthintela ukufikelela okungagunyaziswanga.
• Hlala unolwazi. I-LinkedIn ngamaxesha athile ihlaziya ubumfihlo bayo kunye neempawu zokhuseleko. Zihlole rhoqo iisetingi zakho ukuqinisekisa ukuba zisahambelana nezinto ozikhethayo kwaye uthathe ithuba lolawulo olutsha olunokuphucula ubumfihlo bakho kunye nokhuseleko.

Ukulawula olu seto ngenkuthalo kunceda ukugcina ingqibelelo yeprofayile yakho ye-LinkedIn kwaye iqinisekisa ukuba uphawu lwakho lobuqu luhlala lunamandla kwaye luyimfihlo, luziqhelanisa ngaphandle komthungo kwimbonakalo yedijithali eguqukayo.

isiphelo

I-LinkedIn isebenza njengesango lokungena kwihlabathi lobuchwephesha, ibonelela ngeqonga elinamandla lokucwangcisa uphawu lwakho lobuqu kunye nokwandisa amakhondo omsebenzi. Ngaso sonke esi sikhokelo, siye saphonononga izicwangciso zokuphucula zonke iinkalo zobukho bakho kwi-LinkedIn, ukusuka ekudaleni iprofayile ebandakanyayo ukuya kuthungelwano olucwangcisiweyo kunye nolawulo olunenkathalo lwesetingi zakho. Khumbula, ukulungiselela iprofayile ye-LinkedIn ngumzamo oqhubekayo ofuna ukuhlaziywa rhoqo kunye nokuzibandakanya kobuchule. Imalunga nokucokisa rhoqo ubukho bakho ukuze uhlale uphambili kumhlaba oguqukayo wobuchwephesha-ukwamkela iindlela ezintsha, uhlalutyo oluxhasayo, kunye nokudibanisa ingxelo ukuqinisekisa ukuba iprofayile yakho iyavela ecaleni kwekhondo lakho lomsebenzi. Thatha inyathelo lokuqala ukwenza ibali elibonisa ngokunyanisekileyo uhambo lwakho lobuchwephesha kunye neenqobo zobuntu. Le ndlela yokusebenza iya kunceda iprofayile yakho ye-LinkedIn irekhode impumelelo yangaphambili kwaye ivule indlela yamathuba exesha elizayo. Nyathela phambili ngokuzithemba, qhubeka uphucula iprofayile yakho, kwaye uzibandakanye ngokukhutheleyo. Ithuba elilandelayo elibalulekileyo linokuba luqhagamshelo nje oluyilwe kakuhle!