I-LinkedIn yomuntu siqu yokwenza uphawu: Amasu empumelelo yobungcweti

Kule nkathi yedijithali, ukuvelela ngokomsebenzi kungaphezu kwesidingo—kuyisu. Yilapho i-LinkedIn, idijithali yakho CV kanye ne-network powerhouse, iyangena. Lena akuyona nje enye inkundla yezokuxhumana; kuyisihluthulelo sokuvula eyakho amathuba emisebenzi ngokulungiselela uphawu lomuntu siqu olungakhangi nje kuphela kodwa oluhehayo futhi olukukholisayo. Ingabe uzingela umsebenzi wamaphupho akho noma ufuna ukuzibeka njengomholi wemboni? Ukuqonda ubuciko be-LinkedIn yokufaka uphawu kuyisinyathelo sakho sokuqala esibheke empumelelweni.

Kulo mhlahlandlela, singena sijule kumasu aguqula iphrofayela yakho ye-LinkedIn isuke kwejwayelekile iye kwengavamile. Uzofunda ukupholisha zonke izici zephrofayela yakho, kusukela esihlokweni esikhuluma kuya kokuqukethwe okubandakanyayo okubonisa ubuchwepheshe bakho. Futhi, sizofaka indlela yokuxhumana ngempumelelo nokusebenzisa izibalo ezicebile ze-LinkedIn nezici ezithuthukisiwe ukuze uhlale uzivumelanisa nezimo futhi uchume emsebenzini wakho.

Ngena ukuze wenze iphrofayili yakho ye-LinkedIn ikusebenzele, wenze amathuba eze engqongqoza emnyango wakho!

Kungani i-LinkedIn igqama ngokufaka uphawu lomuntu siqu

With I-LinkedIn esebenza njengenkundla ebalulekile yokubonakala okuphrofeshinali, kubalulekile ukuhlukanisa iphrofayili yakho ngokufaka uphawu lomuntu siqu kwamasu. Ngokungafani nezinye izinkundla zokuxhumana ezixuba ama-anecdotes omuntu siqu nokuqukethwe okuphrofeshinali, i-LinkedIn ime njengenethiwekhi ezinikele ekuthuthukisweni kwemisebenzi kanye nokwenza uphawu kochwepheshe. Lapha, okuqukethwe okudalayo, ukuxhumana owakhayo, nokusebenzisana ozibandakanya kukho konke kunomthelela kumuntu ochwepheshe ohlukile oklanyelwe ukudonsa amehlo abaqashi, abaholi bemboni, nontanga ngokufanayo.

Ukwakha ubunikazi bakho be-LinkedIn kuhlanganisa izici ezimbalwa ezibalulekile:

• Okubonwayo okwenzelwe wena. Qinisekisa ukuthi isithombe sakho sephrofayela kanye nesibhengezo kudlulisa ngokushesha ukugxila kwakho kochwepheshe. Noma ngabe ungumqambi, uchwepheshe wezobuchwepheshe, noma umholi webhizinisi, okubonakalayo kwakho kufanele kufane nobuhle obuletha emkhakheni wakho.
• Isihloko esihehayo nesifinyezo. Sebenzisa isihloko sakho ukuze wethule kafushane amakhono akho ochwepheshe kanye nesifinyezo sakho ukuze uxoxe indaba eletha indlela yakho yomsebenzi ekuphileni, ugxile ekuqondeni kwakho okuyingqayizivele kanye nempumelelo.
• Ibonisa ulwazi oluningiliziwe. Isipiliyoni ngasinye esohlwini kufanele sibonise impumelelo ebalulekile kanye namakhono athile abe nesandla emiphumeleni yakho, okufakazela umthelela wakho ezindimeni zangaphambilini.
• Isu lokubandakanya elinamandla. Ngaphandle kokuthumela izibuyekezo ezijwayelekile, zibandakanye ngokufanelekile nokuqukethwe okuhambisana nemigomo yakho yomsebenzi. Beka amazwana, wabelane, futhi uxoxe ngokuthunyelwe ukuze uzibeke njengomholi womcabango endaweni yangakini.

Ngokuhlanganisa lezi zinto ezinhlelweni zakho ze-LinkedIn, udala iphrofayela eqinile eyenza okungaphezu kokubonisa umlando wakho—ibandakanya inethiwekhi yakho ngenkuthalo futhi iheha amathuba ochwepheshe alungile. Ezigabeni ezilandelayo, sizohlola amasu namathiphu asebenzayo ukukusiza ukuthi usebenzise ngempumelelo ngayinye yalezi zici ezibalulekile, siqinisekise ukuba khona kwakho kwe-LinkedIn kuyaphoqa futhi kunomthelela.

Amathiphu asebenzayo wokwenza uphawu lwe-LinkedIn ngempumelelo

Manje njengoba sesithole ukubaluleka kobunikazi obuhlukile be-LinkedIn, ake singene ezinyathelweni ezingokoqobo ongazithatha ukuze ukhuphule umkhiqizo wakho siqu. I-LinkedIn inikeza inkundla ebalulekile yokukhulisa ukubonakala kwakho nokuthuthukisa ukuxhumana nabadlali ababalulekile kuzo zonke izimboni.

Ukuthuthukisa iphrofayili yakho ye-LinkedIn

Khulisa umthelela wephrofayela yakho ngalawa maqhinga:

• Isithombe sephrofayili. Khetha isithombe esicacile, esiphrofeshinali lapho ubuso bakho bubonakala ngokugcwele—lokhu umbono wakho wokuqala. Gwema izithombe ezivamile noma zeqembu. Sebenzisa ingemuva eliqinile, elingathathi hlangothi elingeke liphazamise ubuso bakho. Ukuze uthole ukuhlangana komkhiqizo okwengeziwe, cabanga ukusebenzisa umbala ongemuva ofana nelogo yenkampani yakho. Isibonelo, umakhi wezakhiwo angase asebenzise i-headshot yochwepheshe enepulani ngemuva, ebonisa umsebenzi wabo ngobuqili. Ukuze uthole isibonelo sokusebenzisa umbala ngempumelelo, buka le phrofayili ye-LinkedIn lapho ingemuva elinsomi liqondana nombala womkhiqizo we-Persona Cognita, okuthuthukisa ukuqashelwa kochwepheshe.
• Isihloko. Lokhu kuyisici esibalulekile sephrofayela yakho. Ngaphezu nje kwesihloko somsebenzi wakho, isihloko sakho kufanele siveze kafushane ulwazi lwakho lochwepheshe kanye nenani eliyingqayizivele. Bandakanya amakhono abalulekile noma iziphakamiso, njengokuthi “Uchwepheshe Wokumaketha Kwedijithali | Uchwepheshe we-SEO & Content Strategy.” Ngokwesibonelo, “Umklami Omkhulu Wezithombe | Ukuthuthukiswa Komkhiqizo Nochwepheshe Bokuxoxa Indaba” bugqamisa ngempumelelo ubuchwepheshe.
• Isigaba sokuzizwisa. Ungagcini nje ngokubhala izihloko zemisebenzi; chaza izindima zakho kanye nezimpumelelo zakho ngokuningiliziwe. Gqamisa imiphumela futhi usebenzise amamethrikhi alinganisekayo ukuze ubonise umthelela wakho, isb, “Uhole ithimba elethule umkhankaso wokumaketha oyimpumelelo, enyusa imali engenayo yenkampani ngo-20% phakathi nezinyanga eziyisithupha.”
• Amagama angukhiye namakhono. Sebenzisa amagama angukhiye ahlobene nomkhakha ukuze uthuthukise ukusesheka kwephrofayela yakho kanye nokukhangayo. Faka inhlanganisela yamakhono obuchwepheshe nathambile ukuze uveze isithombe esiphelele sochwepheshe. Isibonelo, amagama afana ne-“JavaScript”, “cloud computing”, kanye “nobuholi bethimba” abonisa kokubili uchwepheshe bakho bomsebenzi kanye nekhono lakho kuzilungiselelo zeqembu.

Izici zephrofayela ezithuthukisiwe

• Imodi yomdali. Sebenzisa lesi sici ukuze uzibonise njengomholi womcabango. Yabelana njalo ngemininingwane nezibuyekezo ukuze ubandakanye inethiwekhi yakho futhi uhehe ukuxhumana okusha.
• Inkomba yokubiza amagama. Dala ukurekhodwa kwezwi kwegama lakho ukuze usize abanye baliphimise kahle, uthuthukise ukuthinta komuntu siqu kwephrofayela yakho.
• Indaba yekhava. Engeza isingeniso sevidiyo kuphrofayela yakho ye-LinkedIn ukuze uyenze ihehe futhi ibe ngumuntu. Lokhu kungakhuphula kakhulu ukusebenzelana futhi kushiye umbono okhumbulekayo kubavakashi bephrofayela.

Ihlanganisa izici ezibonakalayo

Okubukwayo kuthuthukisa kakhulu ukukhanga kwephrofayela yakho:

• Isibhengezo sochwepheshe. Khetha isibhengezo esibonisa ubunikazi bakho bomsebenzi noma izimiso zomkhakha wakho. Lesi sithombe esibonakalayo kufanele sixhumane nokugxila kwakho emsebenzini noma amanani abalulekile, ukuthuthukisa ukuqashelwa kanye nokuvela kochwepheshe.
• Imidiya ecebile. Thuthukisa isigaba sakho solwazi ngezinto zemultimedia ezifana namavidiyo, izethulo, nezithombe zomsebenzi wakho. Lokhu kusiza ukukhombisa umthelela kanye nobubanzi beminikelo yakho yobungcweti ngokucace kakhudlwana.
• Ukuvumelana kokubonwayo. Qinisekisa ukuthi zonke izici ezibonakalayo zilandela isitayela esihlangene esithuthukisa umkhiqizo wakho womsebenzi.

Ngokusebenzisa lawa macebiso kanye nokucwenga iphrofayela yakho ngokuqhubekayo, uzothuthukisa ubukhona be-LinkedIn ezethula uhambo lwakho lobungcweti futhi bubandakanye ngenkuthalo izethameli zakho ozifunayo, okuvula indlela yamathuba amasha nokuxhumana. Hlala ubukele njengoba sithuthukisa izici zomphakathi we-LinkedIn ukuze uthole ukusebenzelana okuthuthukisiwe nokubonakala ezigabeni ezilandelayo.

Isu lokuxhumana le-LinkedIn lokufaka uphawu lomuntu siqu

Ngemuva kokuthuthukisa iphrofayili yakho ye-LinkedIn ukuze ubonise ngempumelelo uhambo lwakho lobungcweti, ukuzibandakanya ngokukhuthele phakathi komphakathi we-LinkedIn kubalulekile. Lesi sigaba siveza amasu okuthuthukisa ukusebenzisana nokubonakala—izinto ezibalulekile zokwandisa inethiwekhi yakho yobungcweti namathuba.

Ukwakha nokuzibandakanya inethiwekhi yakho

Sebenzisa izigaba zokuhlangenwe nakho ezinemininingwane kanye nezihloko ezidonsa amehlo zephrofayela yakho ukuze uxhumane nozakwenu wangaphambili nabanye embonini yakho. Kwenze umkhuba ukulandela izinkampani nabaholi bezimboni ukuze uhlale unolwazi lwakamuva ngamathrendi futhi ujoyine izingxoxo kokuthunyelwe kwabo. Isibonelo, uchwepheshe wezokumaketha angaphawula ngamathrendi akamuva okuthengisa okudijithali okuxoxwe ngawo umholi wemicabango, abelane ngemininingwane evela kokuhlangenwe nakho kwakhe njengoba kuphawulwe kuphrofayela yakhe. Le ndlela ayigcini nje ngokuthuthukisa ukubonakala kwakho kodwa futhi ikusiza ukuthi uhlale umatasatasa nokwakamuva emkhakheni wakho.

Isu lokuthumela

Yabelana njalo ngokuqukethwe kwangempela kanye nemininingwane ekhombisa ulwazi lwakho lobungcweti, njengezibonelo zezifundo noma izincazelo zamaphrojekthi owaphethe. Lokhu kufanele kugqamise amakhono owafakile kuphrofayela yakho. Futhi, yabelana ngezibuyekezo ezibungaza izimpumelelo zakho siqu nokukhula komsebenzi. Isibonelo, thumela mayelana nephrojekthi lapho usebenzise khona i-cloud computing ukuze uxazulule inselele yebhizinisi, uxhumanise lokhu ngokuqondile namakhono afanele kuphrofayela yakho.

Ukusebenzisana nenethiwekhi yakho

Ukuzibandakanya okusebenzayo kudlula ukuthumela. Phendula kumazwana kokuthunyelwe kwakho futhi uxhumane nokuqukethwe abathintwayo bakho ababelana ngakho. Lokhu kudala ishaneli yokuxhumana yezindlela ezimbili lapho ungabonakali nje njengomthombo wolwazi kodwa futhi njengomhlanganyeli okhuthele kunethiwekhi yakho.

Okuqukethwe komuntu siqu

Ukwabelana ngezindaba zemboni nokuqukethwe okuvela kwabanye kuyasiza, kodwa ukuthumela imibono yakho namathiphu ochwepheshe kungathuthukisa kakhulu inani lephrofayela yakho. Lokhu okuqukethwe kufanele kuveze isitayela sakho esiyingqayizivele sobungcweti namagugu, kunikeze umbono omusha okwenza uhluke kwabanye. Isibonelo, ungathumela ividiyo emfushane noma ubhale ngesixazululo sokudala senkinga evamile embonini yakho, ubonise amakhono akho okuxazulula izinkinga.

Ukubamba iqhaza okusebenzayo kuzimpendulo ze-LinkedIn kanye nezindatshana zokushicilela

Xhumana nomphakathi we-LinkedIn ngokubamba iqhaza ezimpendulweni ze-LinkedIn nokubhala izindatshana. Ukubamba iqhaza okuvamile akubonisi nje kuphela ikhono lakho kodwa futhi kusiza ukwakha ukuxhumana okujulile nezingcweti ezinentshisekelo emkhakheni wakho. Ukushicilela izindatshana ngokuqondile ku-LinkedIn ukuze wabelane ngolwazi lwakho nemininingwane kabanzi kungathuthukisa isithunzi sakho sochwepheshe futhi kwandise inethiwekhi yakho.

Ukuhlanganyela ngokuqukethwe

Gcina isimiso sokuxhumana namazwana kokuthunyelwe kwakho nezingxoxo onentshisekelo kuzo. Vuma iminikelo yabanye futhi unikeze izimpendulo ezinengqondo. Lokhu kuxhumana kukhuthaza ubudlelwano obuqinile futhi kungaguqula abalandeli abavamile babe abalingani abaqinile.

Amasu okuxhumana ngamasu

Inethiwekhi ephumelelayo ku-LinkedIn akukhona nje ukukhulisa uhlu lwakho loxhumana nabo—imayelana nokuxhuma ngendlela enengqondo. Gxila ekwakheni ubudlelwano nabantu abahambisana nezinhloso zakho zomsebenzi futhi abangaba nomthelela ekukhuleni kwakho kochwepheshe. Zibandakanye emaqenjini nasezingxoxweni ezihambisana nensimu yakho ukuze ukhulise ukubonakala kwakho futhi uzenze umholi womcabango.

Ukusebenzisa i-LinkedIn analytics

Kulesi sigaba sesu lakho le-LinkedIn, kuyazuzisa ukuqala ukucabangela ukuthi izibalo zingazisa kanjani futhi zithuthukise imizamo yakho yokuzibandakanya. Sebenzisa izibalo eziyisisekelo ze-LinkedIn ukuze uhlole kafushane ukusebenza kokuqukethwe kwakho nokusebenzisana. Lokhu kuhlaziya kokuqala kuzokhomba ukuthi yiziphi izinhlobo zokuthunyelwe ezikhiqiza intshisekelo enkulu nokuzibandakanya phakathi kwababukeli bakho. Ukuqonda la maphethini kubalulekile ukuze uhlele amasu okuxhumana aphumelelayo. Amasu aphelele kanye nemininingwane ejulile ekusebenziseni i-LinkedIn Analytics ukuze uthuthukise ngokugcwele iphrofayela yakho nemisebenzi izocutshungulwa ngokuningiliziwe esigabeni esinikezelwe kamuva kulo mhlahlandlela.

Amasu okuxhumana ngamasu

Ngemva kokuthuthukisa amaphrofayili akho e-LinkedIn futhi uzibandakanye ngokukhuthele emphakathini, manje sekuyisikhathi sokusebenzisa lezi zithuthukisi ukuze uthole ukuxhumana okunenhloso nokunenjongo. Lesi sigaba sishintsha ukugxila ekuhlanganyeleni okuvamile kuye ekwakheni ngokukhethekile nasekukhuthazeni inethiwekhi esekela ngokuqondile izifiso zakho zobungcweti, ngamasu okuxhumana nabantu ababalulekile namaqembu angaba nomthelela omkhulu endleleni yakho yomsebenzi.

Izixhumanisi ezikhethiwe

• Gxila ekuhlobaneni. Xhumana nabantu abaqondana ngokuqondile nemboni yakho kanye nezifiso zakho zomsebenzi, njengontanga, abeluleki, abaholi bezimboni, nabaqashayo.
• Ukuhlonza amalungu anethonya. Sebenzisa amathuluzi okusesha nokuhlunga e-LinkedIn ukuze uthole abantu ababalulekile emkhakheni wakho futhi uzibandakanye nokuqukethwe kwabo.
• Imibandela yokuxhuma. Setha imibandela ethile yokwenza ukuxhumana ukuze uthuthukise indlela yakho yobungcweti.

Amasu omshado

• Ukusebenzisana okucatshangelwayo. Phawula ngemininingwane ebonisa ukuqonda kwakho, uhlakulele ubudlelwano obunenjongo.
• Ukubamba iqhaza ngamaqembu. Zibandakanye emaqenjini afanelekile e-LinkedIn ukuze uhlale unolwazi ngamathrendi embonini futhi usungule ubuholi bemicabango.
• Izethulo nokudluliselwa. Njalo buyekeza iphrofayela yakho futhi uxhumane noxhumo olusha nolukhona ngokuphawula, ukwabelana, noma imilayezo yomuntu siqu.

Isu lokuqukethwe kanye nezibalo

• Ukwabelana ngokuqukethwe okujwayelekile. Yakha ikhalenda lokuqukethwe ukuze uhlele okuthunyelwe okuhambisana nezintshisekelo zemboni. Khomba okuthunyelwe okungu-1-2 ngeviki usebenzisa imininingwane evela ku-LinkedIn analytics ukuze uvumelanise okuqukethwe nezithakazelo zababukeli.
• Izikhathi zokuthumela ezifanele. Hlaziya lapho okuthunyelwe kwakho kuthola ukuhlanganyela okukhulu ukuze ukhulise ukubonakala.

Ucwaningo lwezifundo nezibonelo

• izindaba zempumelelo. Yabelana ngezifundo ezimfushane ezibonisa izinzuzo zenethiwekhi yamasu, njengabasebenzisi abanwebe amanethiwekhi abo futhi bathola amathuba emisebenzi ngokuzibandakanya okuqondisiwe.
• Umthelela othize wemboni. Nikeza izibonelo ezivela emikhakheni eyahlukene ukukhombisa ukuthi amasu okuxhumana enziwe ngendlela efanele angaholela kanjani empumelelweni.

Ngokuhlanganisa lawa maqhinga, uguqula ubukhona bakho be-LinkedIn bube yithuluzi elinamandla lokuthuthukisa ubudlelwano bomsebenzi kanye nokuthuthukisa umsebenzi wakho.

Ukusebenzisa i-LinkedIn analytics

Nakuba izigaba zangaphambili zethule ukubaluleka kwezibalo ekubumbeni isu lakho le-LinkedIn, lesi sigaba sidingida ngokujulile ukuthi ungalisebenzisa kanjani ngempumelelo leli thuluzi elinamandla. Funda ukufinyelela izibalo ezinemininingwane, uhumushe idatha, futhi usebenzise imininingwane ukuze ulungise ukusebenzisana kwakho kochwepheshe namasu okuqukethwe ku-LinkedIn.

Ukubuka konke nokufinyelela idatha

Ukusebenzisa i-LinkedIn Analytics kubalulekile ukuze wenze uphawu lomuntu siqu futhi ucwenge amasu akho enethiwekhi. Qala ngokufinyelela ideshibhodi yakho ye-LinkedIn, ehlinzeka ngemininingwane yokuthi ubani obuke iphrofayela yakho kanye nokusebenza kokuthunyelwe kwakho. Lokhu kubuka konke kunikeza ukuqonda okuyisisekelo kwamamethrikhi akho okuzibandakanya, njengokubukwa, ukuthanda, amazwana, nokwabelana—ukhiye wokulinganisa ukuthi okuqukethwe kwakho kuhlangana kanjani nezithameli zakho.

Ukuthuthukisa okuqukethwe namasu okubandakanya

Ukuqonda izikhathi ezingcono kakhulu zokuthumela kubalulekile. Sebenzisa izibalo ukuze ukhombe lapho okuqukethwe kwakho ngokomlando kuthola ukuhlanganyela okukhulu—lolu lwazi lubalulekile ekulungiseleleni ishejuli yokuthumela ephumelelayo. Ngokungeziwe ekubekeni isikhathi, kubalulekile ukulungisa okuqukethwe kwakho ngokusekelwe ekuphenduleni kwezithameli. Hlaziya izinhlobo zokuthunyelwe eziheha ukusebenzisana kakhulu, noma ngabe umbhalo, izithombe, noma amavidiyo. Lokhu kuhlaziya kukuvumela ukuthi ulungise okuthunyelwe kwakho okuzayo ukuze kuhambisane kangcono nezintandokazi zababukeli bakho, uqinisekise ukuthi ucezu ngalunye lokuqukethwe lunamandla aphezulu okuba nomthelela.

Izibonelo eziyimifanekiso

Cabanga ngomeluleki wezentengiso ohlaziya ukuzibandakanya kokuthunyelwe kwakhe kwe-LinkedIn futhi athole ukuthi ama-athikili amayelana nokuthrenda kwemboni akhiqiza ukuxhumana okwengeziwe. Ngokugxilisa isu lakhe lokuqukethwe kulezi zihloko, ngokucabanga ukuthi uphinda kabili ukukhula komlandeli wakhe ezinyangeni ezintathu, ekhombisa amandla okuqondanisa okuqukethwe nezithakazelo zababukeli.

Ngokufanayo, cabanga ngomklami wezithombe ozisebenzelayo osebenzisa izibalo ukuze uthole ukuthi izifundo zakhe ezithunyelwe ngo-8 PM zithola ukuhlanganyela okungu-50% ngaphezulu kwalokho okwabiwe ngezinye izikhathi. Eshintsha ishejuli yakhe yokuthumela ibe kulesi sikhathi esiphakeme kakhulu, ubona ukwanda okukhulu kokubonakala nemibuzo yamakhasimende, egqamisa ukubaluleka kokugcina isikhathi esu lokuqukethwe.

Izibalo ezithuthukile nokuthuthukiswa okuqhubekayo

Njalo hlola ukuthi iphrofayela yakho kanye nokuthunyelwe kwakho kuhamba kahle kangakanani, ugxile ekutheni yiziphi izinhlobo zokuqukethwe ezinakwa kakhulu. Sebenzisa amathuluzi athuthuke kakhulu njengokuhlaziywa kweqembu nokuqagela kwethrendi okuzayo ukuze ubone amathrendi namathuba kunethiwekhi yakho. Shintsha izinhlelo zakho nalokho okuthumelayo njengoba kudingeka, ngokusekelwe kulokho idatha ekutshela kona, ukuze ugcine imisebenzi yakho ye-LinkedIn isebenza kahle.

Ukuze usebenzise le mininingwane ngempela, yakha uhlelo olubheka emuva kudatha edlule futhi ubikezele okungenzeka ngokulandelayo. Isibonelo, ungabheki nje ukuthi okuthunyelwe kwakho kuhamba kahle kangakanani manje; sebenzisa izibikezelo zethrendi yesikhathi esizayo ukuze ubone ukuthi yiziphi izihloko ezingase zidume embonini yakho. Le ndlela yokucabanga phambili ikuvumela ukuthi ubuyekeze amaqhinga akho okuthumela nenethiwekhi kusenesikhathi, kukugcina ubalulekile futhi uhlonishwa endaweni yakho yobungcweti.

Amathiphu angasebenza

Uma uzulazula ezicini ze-LinkedIn Analytics, qala ngokuzijwayeza ngamamethrikhi ayisisekelo njengokubukwa, ukuthanda, namazwana. Ngena kancane kancane emibonweni eyinkimbinkimbi, njengezibalo zabantu bezivakashi namaphethini okuziphatha. Uma ubona ukwehla kungazelelwe ekuhlanganyeleni, hlaziya amaphethini ahlobene nesikhathi sokuthunyelwe kanye nohlobo lokuqukethwe, uzame ngamafomethi wokuqukethwe ahlukene noma amashejuli ukuze uthole ukuthi yini ehambisana kangcono nezithameli zakho.

Ukubizelwa esenzweni nasekusetshenzisweni okungokoqobo

Sebenzisa i-LinkedIn Analytics ukuze ulolonge amasu akho okuzibandakanya ngokusetha amamethrikhi anemininingwane ukuze uphumelele, njengokuthuthukisa izilinganiso zokusebenzisana ngamaphesenti athile noma ukukhulisa inethiwekhi yakho yobungcweti phakathi kwezimboni ezihlosiwe. Sebenzisa umjikelezo wokubuyekeza okuphelele, udlulele ngalé kokulandelela ukusebenza kahle kokuthunyelwe kwakho. Hlaziya ikhwalithi yokusebenzelana nokukhula kwenethiwekhi ukuze uqonde ngokugcwele umthelela wemisebenzi yakho ye-LinkedIn. Lungisa isu lakho lokuqukethwe kanye nemizamo yenethiwekhi ngokusekelwe kule mininingwane ukuze uthuthukise ubukhona bakho bomsebenzi ngokuqhubekayo, uqinisekise ukuthi izenzo zakho ziqhuba ukuhlanganyela okuphusile futhi udale amathuba omsebenzi.

Ngokuhlanganisa izibalo ezinhlelweni zakho ze-LinkedIn, awugcini nje ngokuthuthukisa okuqukethwe kwakho kodwa futhi wakhe ukuxhumana okunengqondo namathuba emsebenzini wakho. Le ndlela yokuhlaziya ithuthukisa ukuba khona kwakho ku-inthanethi, iqinisekisa ukuthi imizamo yakho yokufaka uphawu lomuntu siqu nokusebenzisana kochwepheshe kunomthelela ngangokunokwenzeka.

Izici ezithuthukisiwe ze-LinkedIn

Njengoba uvula amandla aphelele e-LinkedIn ukuze wenze uphawu lomuntu siqu kanye nenethiwekhi yamasu, ukuhlola izici ezithuthukile ze-LinkedIn kungasiphakamisa kakhulu izinga lakho lomsebenzi kanye namathuba okufunda. Lesi sigaba sikukhombisa ukuthi ungasebenzisa kanjani lezi zici ukuze uthuthukise uhlobo lwakho lomuntu siqu futhi uxhumane ngempumelelo nabaholi bomkhakha.

LinkedIn Learning

• Ukuthuthukiswa kwamakhono okuqhubekayo. I-LinkedIn Learning iyisisetshenziswa esibalulekile sochwepheshe abafuna ukuhlala bephambili embonini yabo. Zibandakanye nezifundo emikhakheni eyahlukene, zonke ziholwa ochwepheshe abangomakadebona, ukuze uthuthukise amakhono akho ngokuqhubekayo.
• Ukubonisa amakhono amasha. Thuthukisa isikhalo sephrofayela yakho ngokungeza amakhono amasha azuzwe nge-LinkedIn Learning. Ukubonisa lawa makhono kubonisa ukuzibophezela kwakho ekuthuthukisweni kochwepheshe futhi kukwenza ikhandidethi ekhangayo kubaqashi abangaba abahleli noma abahlanganyeli.

Izincwadi zezindaba ze-LinkedIn

• Hlala unolwazi futhi wazise abanye. Ukugcina unolwazi lwakamuva ngezitayela zakamuva zemboni nokwabelana ngalolu lwazi ngezincwadi zezindaba ze-LinkedIn kukubeka njengomholi womcabango. Bhalisela izincwadi zezindaba ezifanele noma ziqale eyakho ukuze ulethe njalo okuqukethwe okunokuqonda ngqo kumabhokisi okungenayo ontanga nabalandeli.
• Ukwakha iphephandaba. Uma unemininingwane ehlukile futhi ufuna ukwakha izethameli ezizinikele, cabanga ukudala i-LinkedIn Newsletter. Le nkundla ikuvumela ukuthi uhlanganyele njalo nababhalisile bakho ngokubanikeza okuqukethwe okubalulekile, okufika ngesikhathi.

Imicimbi namawebinars

• Ukuxhumana ngemicimbi. Izici zomcimbi we-LinkedIn zikuvumela ukuthi uthole futhi ulandele imicimbi yobungcweti nama-webinars afana nezintshisekelo zakho zomsebenzi. Le micimbi ayiwona nje amathuba okufunda kodwa futhi iyinkundla yokuxhumana okunenjongo.
• Ukwabelana ngolwazi. Ngemva kokubamba iqhaza emicimbini, ukwabelana ngemininingwane yakho kanye nezinto ezibalulekile ozithathayo kungacebisa ukuqonda kwabaxhumene nawe, kukhuthaze izingxoxo, futhi kuthuthukise umsebenzi wephrofayela yakho. Lokhu kusebenzisana okuqhubekayo kunomthelela edumeni lakho njengochwepheshe othuthukayo.

Amaqembu e-LinkedIn futhi uphile

• Hlanganyela ezingxoxweni zamaqembu. Bamba iqhaza noma udale amaqembu e-LinkedIn ahambisana nezintshisekelo zakho zobungcweti. Lokhu kukuvumela ukuthi uxoxe ngezihloko zemboni, wabelane ngemininingwane, futhi uxhumane nezingcweti ezinomqondo ofanayo, uqhubeke uthuthukisa igunya lakho kanye nenethiwekhi ngaphakathi kwenkundla yakho.
• Sakaza ubuchwepheshe bakho. Sebenzisa i-LinkedIn Live ukuze usakaze izingxoxo, izingxoxo, noma izethulo. Lesi sici esibukhoma singakusiza ukuthi ufinyelele futhi uhlanganyele nezithameli eziningi ngesikhathi sangempela, sikunikeze indlela eguquguqukayo yokubonisa ubuchwepheshe bakho futhi uxhumane ngokuqondile nabalandeli.

Ubuciko bokuxoxa indaba yomuntu siqu ku-Linkedin

Ngemuva kokwenza iphrofayili eqinile ye-LinkedIn nokuzibandakanya phakathi komphakathi we-LinkedIn, isinyathelo esilandelayo ukujulisa ukuxhumana nezithameli zakho ngokuxoxa izindaba zomuntu siqu. Le nqubo ithuthukisa ukusebenzelana kwephrofayela yakho futhi iyenze ihlobane, iguqule uhambo lwakho lobungcweti lube yindaba exoxwayo ehehayo futhi ehambisana nenethiwekhi yakho.

Ukuvula amandla okulandisa

• Isingeniso sesu lokulandisa. Sebenzisa ingxenye yesifinyezo sephrofayela yakho ye-LinkedIn ukuze uqale indaba yakho. Lesi yindawo yakho yokulungiselela isitatimende sokuvula esihehayo esibonisa ubungcweti bakho futhi esiheha ukunaka komfundi. Chaza ngezikhathi ezibalulekile zomsebenzi wakho—izinselele ozinqobayo, ingqopha-mlando efinyelelwe, kanye nezimiso ezibalulekile eziqondisa impilo yakho yobungcweti—ukudala isithombe esicacile esibungaza uhambo lwakho.
• Ihlanganisa ukuthinta komuntu siqu. Faka ama-anecdotes omuntu siqu endabeni yakho ukuze ugqamise amakhono akho nokuziphatha komuntu siqu. Isibonelo, chaza iphrojekthi echazayo kanye nomthelela wayo endleleni yakho yobungcweti. Lezi zindaba kufanele zinikeze imininingwane ejulile ngomlingiswa wakho kanye nesimilo somsebenzi, zibonise indlela yakho eyingqayizivele yokunqoba izinselele zobungcweti.

Ibonisa izimpumelelo zakho

• Imininingwane ngokunemba. Lapho wabelana ngezenzo zakho, qaphela. Cacisa umongo, indima yakho, izenzo ezithathiwe, kanye nemiphumela ezuziwe. Isibonelo, "Kuhole ekuhlanganisweni kwamathuluzi amasha ezishintshayo anciphisa isikhathi sokucubungula ngo-30%, okuthuthukisa kakhulu ukusebenza kahle."
• Ukulinganisa impumelelo. Noma nini lapho kunokwenzeka, sekela izimpumelelo zakho ngedatha elinganisekayo. Le ndlela yenza iminikelo yakho icace futhi kube lula ukuyiqonda.
• Ukulinganisa uchwepheshe nomuntu siqu. Yize kubalulekile ukugqamisa impumelelo yakho yobungcweti, kuphinde kukhanye emizamweni yakho noma amaphrojekthi akha ubuntu bakho buphelele. Lokhu kungase kuhlanganise imisebenzi yokuvolontiya, amaphrojekthi aseceleni, noma izinto zokuzilibazisa ezifaka isandla esethi yamakhono akho.
• Ukuhlala unesizotha. Yabelana ngempumelelo yakho ngaphandle kokuqhosha. Yethula izimpumelelo zakho njengengxenye yemizamo yeqembu noma ulwazi lokufunda, futhi wazise iminikelo yabanye uma kufanele.

Le ndlela yokuxoxa indaba yomuntu siqu ithuthukisa iphrofayela yakho ye-LinkedIn futhi iqinise ubukhona bakho bomsebenzi. Kwenza ukusebenzisana kwakho kuhehe kakhudlwana futhi kwenza indaba yakho yobungcweti ibe ithuluzi elihlaba umxhwele nelinamandla. Lolu hlobo lokuxoxa ludonsa abantu futhi lwakha ukuxhumana okuqinile phakathi kwenethiwekhi yakho, lubonisa indlela yakho yobungcweti ehlukile kanye nezinto ozifezile.

Ukuthuthukisa ukulandisa kwakho ngamasevisi ethu

Njengoba uklama izindaba zakho zomuntu siqu nezomsebenzi ku-LinkedIn, uqinisekisa ukuthi igama ngalinye libonisa ubuchwepheshe bakho nobungcweti kubalulekile. Ukukusiza ukuthi ufeze lokhu, izinsizakalo zethu Zokubuyekezwa Kombhalo kanye Nefomethi Yombhalo, ezenziwa abahleli abangabantu abanekhono, zenzelwe ngokukhethekile abasebenzisi be-LinkedIn abafuna ukwenza amaphrofayili abo avelele:

• Ukubuyekezwa kwedokhumenti:
  • Ukulungiswa kohlelo nezimpawu zokuloba. Umbhalo ubuyekezwa ngokucophelela ukuze kuqedwe amaphutha ohlelo, isipelingi, nezimpawu zokuloba, kuthuthukise ukugeleza nokuhambisana kukonke.
  • Ukuhlola nokulungiswa kwesitayela. Isitayela nokucaca kuyacwengisiswa, okuqinisekisa ukuthi okubhaliwe kuhambisana nezindinganiso zochwepheshe futhi kwenzelwe izethameli zakho ezihlosiwe ku-LinkedIn.
• Ukufometha kombhalo:
  • Ukuhlolwa kwesakhiwo. Ukuhlelwa kwezigaba nezihloko kuyabuyekezwa ukuze kuqinisekiswe ukuthi zifaka isandla ngempumelelo ekulandiseni kwephrofayela. Lokhu kuhlanganisa nokwenza kahle izakhiwo zezigaba kanye nokuqinisekisa ukugeleza okunengqondo okusekela izinhloso zomsebenzi.
  • Ukuhlola ukucaca. Ukucaca kombhalo kuyathuthukiswa ukuze kuqinisekiswe ukuthi imibono yethulwa ngendlela enengqondo futhi ehambisanayo, okwenza izimpikiswano zihehe futhi zibe nobungcweti.
  • Ukuhlola isakhiwo. Ukufometha kwephrofayela kusezingeni, okuhlanganisa ukufometha kwezigaba okungaguquki, ukuhlehlisa okulungile, namamajini, ukuze kuhlinzekwe ukubukeka okupholishiwe, okuphrofeshinali.
  • Isheke eliyisethenjwa. Ngokuqukethwe okubhekisela emithonjeni yangaphandle, njengama-athikili noma amaphrojekthi, izingcaphuno ziqinisekiswa ukuthi zinembile futhi zihambisana nezindinganiso zomsebenzi, okwengeza ukwethembeka kuphrofayela.
  • Ukuhlelwa kwesakhiwo. Isakhiwo esihlanzekile, esiphrofeshinali sidalelwa noma yikuphi okuqukethwe okwengeziwe okufana nama-athikili noma okuthunyelwe, okuqinisekisa ukukhanga okubonakalayo nokufundeka.

Ukusebenzisa lezi zinsizakalo kungathuthukisa kakhulu ukusebenza kwephrofayili yakho ye-LinkedIn, kuyenze ihehe kakhulu kubaqashi, abahlanganyeli, nabaholi bezimboni. Ngokuqinisekisa ukuthi yonke into yephrofayela yakho iphucuziwe futhi ifomethwe kahle, wethula ukulandisa okucindezelayo okubonisa uhambo lwakho lochwepheshe oluhlukile namakhono.

Izibuyekezo ezivamile nokuthuthukiswa okuqhubekayo

Emhlabeni wochwepheshe oshintsha ngokushesha, ukusethwa kokuqala kwephrofayela yakho ye-LinkedIn kumaka kuphela isiqalo sohambo lwakho lokufaka uphawu lwentengiso. Njengoba umsebenzi wakho uthuthuka futhi izici ezintsha zitholakala endaweni yesikhulumi, ukuvuselela kanye nokucwenga ubukhona bakho be-LinkedIn kubalulekile. Ukuthuthukisa njalo izici eziguqukayo zephrofayela yakho kuqinisekisa ukuthi ihlala ihambisana nokukhula kwakho kochwepheshe kanye nokushintshashintsha kwamathrendi embonini yakho. Nawa amasu abalulekile wokugcina iphrofayela yakho ihambisana njalo futhi iheha:

• Ukugcina iphrofayili ye-LinkedIn enamandla. Buyekeza iphrofayela yakho njalo ukuze ubonise ngokunembile isimo sakho sobuchwepheshe kanye namakhono. Ukucwenga ngokuqhubekayo iphrofayela yakho kusiza ukuyigcina ihambisana futhi iheha, kuyenze ihehe kakhudlwana kulabo abangaba abaqashi kanye nabahlanganyeli.
• Lungiselela ukufinyeleleka kweselula. Uma kubhekwa ukuthi abasebenzisi abaningi bafinyelela ku-LinkedIn besebenzisa amadivaysi eselula, ukukhulisa iphrofayili yakho ukuze kubukwe ngeselula kubalulekile. Qinisekisa ukuthi ulwazi lwakho oluyinhloko lubonakala ngokushesha, futhi izithombe zicacile futhi ziyashesha ukulayisha. Ukuhlola okuvamile kumadivayisi ahlukahlukene kungasiza ukusekela iphrezentheshini elungile.
• Yamukela izibuyekezo zeplathifomu namathrendi embonini. Hlala unolwazi mayelana nezici ezintsha ze-LinkedIn nentuthuko yemboni. Ukuhlanganisa amathuluzi amasha kanye nokubonisa amathrendi embonini ethile kuphrofayela yakho kubonisa ukuzibophezela kwakho ekukhuleni kochwepheshe kanye nokuhambisana.
• Thola impendulo ekuthuthukisweni kwephrofayili. Funa ngenkuthalo futhi uhlanganise impendulo evela kontanga noma abeluleki mayelana nokuba khona kwakho kwe-LinkedIn. Le mpendulo inganikeza imininingwane ebalulekile yokuthuthukisa indlela oziveza ngayo nokuzibandakanya endaweni yesikhulumi.
• Izibuyekezo zokuthuthukiswa kochwepheshe. Ngeza njalo iziqu ezintsha, izitifiketi, noma izifundo eziqediwe kuphrofayela yakho. Ukubuyekeza ngezimpumelelo zemfundo zakamuva ezivela ku-LinkedIn Learning noma izinkundla ezifanayo kubonisa ukuzinikela kwakho ekukhuleni kochwepheshe.
• Ukuvuselela okuqukethwe okubukwayo. Buyekeza isithombe sakho sephrofayela kanye nesibhengezo ngezikhathi ezithile ukuze ugcine isethulo sakho esibonakalayo sisisha futhi sihambisana nesigaba sakho samanje sobungcweti noma izimpumelelo. Lokhu kusiza ekugcineni ukubukeka okuhehayo nokubuyekeziwe.
• SEO ukuthuthukisa. Lungiselela iphrofayela yakho ngamagama angukhiye abalulekile ukuze uthuthukise ukubonakala ngaphakathi kwe-LinkedIn kanye nezinjini zokusesha zangaphandle. Lokhu kusiza ekuheheni izethameli ezifanele kuphrofayela yakho ngokusekelwe embonini yakho namakhono.
• Ukuvumelana kwe-cross-platform. Qinisekisa ukuvumelana kubo bonke ubuchwephesha bakho obuku-inthanethi. Lokhu kusiza ekwakheni umkhiqizo ongaguquki wochwepheshe obonakala kalula futhi othembekile.

Ngokunamathela kule mihlahlandlela, ungaqinisekisa ukuthi iphrofayela yakho ye-LinkedIn ihlala iwukubonakaliswa okugqamile nokunembayo kohambo lwakho lobungcweti, ijwayelana kalula nokushintshashintsha kwezwe ledijithali.

Ubumfihlo kanye nokuphathwa kwezilungiselelo

Ngemuva kokuthuthukisa iphrofayili yakho ye-LinkedIn kanye nokuzibandakanya nenethiwekhi yakho, isinyathelo sokugcina esibalulekile ukuphatha ubumfihlo bakho nezilungiselelo. Lokhu kuqinisekisa ukuthi ulawula ukuthi yiluphi ulwazi olusesidlangalaleni nokuthi ubani ongabona imisebenzi yakho, ukuxhumana, noma imininingwane enemininingwane yemisebenzi. Ukuphatha kahle lezi zilungiselelo kubalulekile ukuze ulawule ulwazi lwakho lomuntu siqu kanye nokuphatha ukubukeka kwakho kochwepheshe ngempumelelo.

Ilungiselela izilungiselelo zobumfihlo

• Ukubonakala kwephrofayela. Zulazulela kuzilungiselelo zobumfihlo kuphrofayela yakho ye-LinkedIn ukuze ulawule ukuthi ubani ongabona iphrofayela yakho nezinto ezithile ezifana ne-imeyili yakho noma inombolo yocingo. Setha lokhu ukuze kubonakale kuwo wonke umuntu, kuphela abaxhumene nabo, noma wena kuphela.
• Ukwabelana ngomsebenzi. Nquma ukuthi ubani ongabona uhlu lwakho loxhumene nabo, okuthunyelwe, kanye nemisebenzi ku-LinkedIn. Ungase ukhethe ukwenza okuthunyelwe kwakho kube sesidlangalaleni ukuze ukwandise ukufinyelela noma ukukhawulele ekuxhumekeni kwakho ukuze usekele ubumfihlo.
• Izicelo zokuxhuma. Phatha ukuthi ubani ongakuthumela izicelo zokuxhuma—wonke umuntu, abantu abazi i-imeyili yakho kuphela, noma abantu kuphela abavela ohlwini lwakho “Lothintwayo Abangenisiwe”.

Ukuphatha izilungiselelo zokuphepha

• Ukuqinisekiswa okuzinyathelo ezimbili. Nika amandla ukuqinisekiswa okuzinyathelo ezimbili ukuze uthole isendlalelo esingeziwe sokuvikela. Lesi sici sidinga iphasiwedi yakho kanye nekhodi ethunyelwe kufoni yakho uma ungena ngemvume usuka kudivayisi entsha.
• Ukuphathwa kwesihloko. Njalo hlola futhi uphathe lapho ongene khona ngemvume ku-LinkedIn, bese uphuma kumadivayisi ongasawasebenzisi noma ongawazi ukuvimbela ukufinyelela okungagunyaziwe.
• Hlala unolwazi. I-LinkedIn ngezikhathi ezithile ibuyekeza izici zayo zobumfihlo zokuphepha. Buyekeza izilungiselelo zakho njalo ukuze uqinisekise ukuthi zisahambisana nokuncamelayo futhi usebenzise noma yiziphi izilawuli ezintsha ezingase zithuthukise ubumfihlo bakho nokuvikeleka.

Ukuphatha lezi zilungiselelo ngenkuthalo kusiza ekugcineni ubuqotho bephrofayela yakho ye-LinkedIn futhi kuqinisekisa ukuthi ukumaketha kwakho komuntu siqu kuhlala kunamandla futhi kuyimfihlo, kuzivumelanisa kahle nezimo zedijithali ezithuthukayo.

Isiphetho

I-LinkedIn isebenza njengesango eliya emhlabeni wochwepheshe, inikezela ngenkundla enamandla yokuphrojusa umkhiqizo wakho siqu futhi yandise ama-horizons omsebenzi. Kuwo wonke lo mhlahlandlela, sihlole amasu okuthuthukisa yonke imikhakha yobukhona bakho be-LinkedIn, kusukela ekudaleni iphrofayela ehehayo kuya kunethiwekhi yamasu nokuphatha ngokucophelela izilungiselelo zakho. Khumbula, ukulungisa iphrofayili ye-LinkedIn evelele kuwumsebenzi oqhubekayo odinga ukubuyekezwa okujwayelekile kanye nokuzibandakanya kwamasu. Kumayelana nokucwenga njalo ubukhona bakho ukuze uhlale uphambili endaweni yobungcweti eguqukayo—ukwamukela amathrendi amasha, ukuhlaziya okusebenzayo, kanye nokuhlanganisa impendulo ukuze uqinisekise ukuthi iphrofayela yakho iyavela eduze nomsebenzi wakho. Thatha isinyathelo sokudala ukulandisa okubonisa ngempela uhambo lwakho lobungcweti kanye namagugu omuntu siqu. Le ndlela yokwenza izinto izosiza iphrofayela yakho ye-LinkedIn irekhode izimpumelelo ezedlule futhi ivule indlela yamathuba azayo. Iya phambili ngokuzethemba, qhubeka uthuthukisa iphrofayela yakho, futhi uzibandakanye ngokukhuthele. Ithuba elilandelayo elibalulekile lingaba ukuxhumana okukodwa nje okuklanywe kahle kude!